(617) 253-2929
jhauser@sloan.mit.edu

John Hauser is the Kirin Professor of Marketing and Head of the Management Science Area at M.I.T.'s Sloan School of Management. He is also co-Director of the International Center for Research on the Management of Technology and co-Director of M.I.T.'s Center for Innovation in Product Development. At M.I.T. he teaches New Product Development, Marketing Management, and Competitive Marketing Strategy. Before coming to M.I.T. he taught at Northwestern University and he has held visiting appointments at the Harvard Business School and at INSEAD. He holds an Sc.D. in Operations Research as well as advanced degrees in Electrical and Civil Engineering from M.I.T.

Dr. Hauser is the co-author of two textbooks, Design and Marketing of New Products (1980, revised 1993) and Essentials of New Product Management (1987), and two computer-based texts/software packages, Applying Marketing Management (1986) and Enterprise: An Integrating Management Exercise (1989). These texts and software packages have been adopted widely and have been translated into Japanese and Korean.

He was Editor-in-Chief of Marketing Science from 1989-1995, and has himself published over fifty scientific papers. Among his awards are the Converse Award for contributions to the science of marketing and three awards for the best paper of the year in the marketing sciences. He has also won an award from the M.I.T. Sloan School for outstanding teaching in the Master's program. His students have won major thesis awards including the Brooke's Prize, the Zennetos' Prize, the American Marketing Association dissertation award, and the INFORMS Bass Award.

He has consulted for a variety of corporations on product development, sales forecasting, marketing research, The Voice of the Customer, defensive marketing strategy, and R&D management, and has provided expert testimony regarding marketing research and sales forecasting.

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