AMS Company Overview
Applied Marketing Science is an established Voice of the Customer
consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs
for input into new product and service development;
and assisting attorneys with consumer behavior and marketing issues in litigation
using surveys and other techniques.
AMS was co-founded in 1989 by Professor John Hauser, Kirin Professor of Marketing and Head
of the Marketing Group at MIT's Sloan School of Management and AMS President Bob Klein. With
the continued close involvement of Dr. Hauser, AMS has become an internationally recognized leader in Voice of the
Customer (VOC) consulting and training. We have conducted market research in dozens of key
industries.
AMS is recognized by MIT's prestigious Virtual Customer Initiative,
which is headed by Professor Hauser. The Virtual Customer Initiative was developed by leading academicians to test new theories
and methods to improve the speed, accuracy, and usability of customer input to the product development process.
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