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sschussheim@ams-inc.com



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Shelley Schussheim directs litigation support services at Applied Marketing Science, overseeing the marketing, operations, and delivery of survey research to support expert testimony in civil damages cases. She manages the referrals of affiliated academic experts and supports both marketing and economic expert witnesses in matters in which consumer opinions are an important determinant of liability and damages. She has provided market research and analysis in a variety of types of cases, including alleged misappropriation of intellectual property, antitrust violations, fraud and misrepresentation, and potential class action matters. She has also assisted attorneys in assessing the benefits of collecting market research data, critiquing opposing expert reports, and developing the deposition and trial questioning of opposing experts.

Shelley has also managed a wide range of projects to help clients use the Voice of the Customer across many industries. A number of her engagements have dealt with helping major companies develop more responsive service organizations, designing state-of-the-art technologies, and developing action-oriented customer satisfaction measurement systems. She has also focused on adapting Voice of the Customer methods to help companies respond effectively to the needs of their internal clients, resulting in increased productivity and employee retention.

Prior to joining AMS, Shelley spent six years at Bank of Boston (now Bank of America) where she managed the primary research function for most of the bank's business units. Her major contributions were in customer segmentation, customer service, and the development of customer and employee satisfaction systems. She then managed the market research activities for J. Baker, Inc., a diverse retail company. Her primary contributions were in image repositioning and helping to identify untapped market opportunities.

Shelley received her M.B.A. from Boston University and her B.S. in Education from Boston University. Her work in the telecommunications area received a commendation from the Advertising Research Foundation.

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