Market surveys of consumer perception or experience can be critical pieces of evidence in high-stakes litigation – but only when conducted with scientific rigor, carefully analyzed, and supported by clear, authoritative expert testimony.
Applied Marketing Science is a recognized leader in market research surveys for litigation. Our areas of expertise include:
- Trademark & trade dress infringement
- Deceptive advertising
- Patent infringement
- Class Certification
AMS experts can evaluate the feasibility of conducting market research, develop surveys that can withstand intense scrutiny, provide deposition or trial testimony, and convincingly rebut the survey evidence of opposing counsel. Please contact us to discuss your specific needs in more detail.