Trademark
- AMS Survey Cited as Basis for Precedential TTAB Dilution Claim Decision
- Judge rules for Plaintiff in bakery trademark matter
- Distinctiveness at issue in trademark case
- Survey leads to withdrawal of trademark registration application
- Survey showing secondary meaning leads to license agreement
- Insurance company survey blocks use of name by brokerage agency
- Summary judgment for search engine provider driven by survey rebuttal critique
- Survey supports baseball team claims
- Athletic shoe manufacturer uses survey data to prevail against retailer
- Dental supplier defends trade dress by critiquing Plaintiff survey
- Survey shows toy packaging causes confusion
- Survey leads to settlement in arcade game case
Deceptive Advertising
- Survey showing lack of deception in office product advertising
- Survey evaluates impact of deceptive ad claims on consumer perceptions
- Judge cites survey in denying class certification in food additive case
- Survey results block preliminary injunction in bank slogan case
- State AG uses survey to establish unfair practices in telecom case
Class Certification
- Proxy group surveyed in automobile rental class action case
- Survey results defeat class certification in matter alleging carcinogenic effects
- Judge cites survey showing no reliance in denying class certification
- Class certification defeated based on survey of homeowners
Patent Infringement
- Patent infringement survey using conjoint analysis supports $70 million award
- Survey helps value specific feature of software product
- Drug patents battle relies on survey data
- Infringing feature of software product valued using survey
- Survey rebuttals aid defendant in drug dispensing case
Antitrust/Market Analysis
- Major software company relies on survey to define market in antitrust case
- Survey measuring impact of rumors on sales helps client win $19 million judgment
In this case, a multinational consumer products company alleged that a large direct sales concern was disseminating false information about the company’s ties to the occult. According to the rumor, the company’s president had publicly stated that the company gave a portion of its profits to a satanic organization. The defendant allegedly circulated this rumor through both its company voicemail system and its distributor network. AMS supported the plaintiff’s expert in developing and implementing a survey to assess consumers’ awareness of and reactions to this rumor, including whether they would have changed their purchase decisions as a result. The research showed that consumers were in fact highly sensitive to the rumor and that it was likely to affect their purchasing behavior. A jury agreed, awarding our client more than $19 million.
- Survey helps auto manufacturer properly forecast sales
- Real estate market analysis relies on survey data
Send inquiries to litigation@ams-inc.com
