Applied Marketing Science (AMS) has considerable experience in developing and implementing surveys to demonstrate the dissimilarity of experiences among putative class members, including analyses of product uses and outcomes. Our work is based on analysis of such factors as numerosity, commonality, typicality and adequacy of representation. We typically are retained by defense attorneys to demonstrate that class certification should not be granted because of significant differences among potential class members.

Uniquely Experienced in Legal Surveys

In every facet of our opinion surveys - choice of the survey population, use of control groups, question formats, and statistical analysis - we can develop rigorous questionnaires that have been accepted by numerous courts to prove and refute allegations. We understand the subtle factors that can prompt people to recall their experiences. Our 19 years of interviewing customers in dozens of industries have helped us understand the customer mindset, enabling us to "crawl into the minds of consumers."

Familiar with Legal Strategy and Process

We know how to talk to attorneys and can work with you in the manner that best suits each case; either with significant early involvement in establishing the legal strategy, or on a "last-minute" basis within tight deadlines. We have also worked leading economic consulting firms and understand how to design surveys and produce data that could potentially fit into a damages analysis.

Class Certification Services

  • Survey design and implementation
  • Identification and support of appropriate marketing experts
  • Evaluation of the likely benefits of collecting market research data
  • Critique of opposing expert reports
  • Guidance on the deposition and trial questioning of opposing expert witnesses

Network of Consultants and Expert Witnesses

AMS works with academic experts spanning a range of academic disciplines, including:

  • Market research methodology
  • Consumer preference and behavior
  • Brand equity and loyalty
  • Advertising
  • Marketing communications
  • Product development and innovation
  • E-commerce
  • Customer satisfaction measurement
  • Sales promotion
  • Market response models

AMS also collaborates with Ph.D. economists and finance experts from leading economic consulting firms across the country.

Send inquiries to litigation@ams-inc.com or contact Shelley Schussheim, Vice President, at (781) 250-6304.