Key Experts

Applied Marketing Science (AMS) collaborates with a network of survey research experts who have expertise in areas such as consumer preference and behavior, advertising, product development, and economics. Our experts design and conduct surveys to analyze consumer behavior in litigation - including trademark and trade dress infringement, false advertising, brand dilution, antitrust claims, and class certification issues - and testify in both deposition and at trial.

		John R. Hauser, Kirin Professor of Marketing, MIT Sloan School of Management John Hauser is the Kirin Professor of Marketing and head of the Management Science Group at MIT’s Sloan School of Management, overseeing marketing, operations management, operations research, statistics, and information technology. He has served as an expert on numerous cases involving consumer behavior, marketing research, and sales forecasting. Professor Hauser is a past editor-in-chief of Marketing Science, and is the co-author of two textbooks, over 60 scientific papers, and numerous published articles. He is also the recipient of several research and teaching awards, including the Parlin Award, “the oldest and most distinguished award in the marketing research field,” according to the American Marketing Association. He holds a Sc.D. in Operations Research as well as advanced degrees in Electrical and Civil Engineering from MIT.
		Joel Steckel, Professor of Marketing, NYU Stern School of Business Professor Steckel was Marketing Department Chairperson at the Stern School of Business at NYU from 1998-2004. He has served as an expert witness on dozens of matters involving confusion and secondary meaning, patent damages, deceptive advertising, and antitrust matters. He is the author of three books on marketing research and marketing strategy, over 30 articles in leading professional journals, and is lead author of a 2006 article on dilution in The Trademark Reporter. Professor Steckel has taught at Columbia University, the Wharton School of the University of Pennsylvania, the Yale School of Organization and Management, and UCLA, and has consulted to Fortune 500 companies on marketing strategy and customer relationship management. He is the founding president of the INFORMS Society on Marketing Science. He holds two Master’s degrees and a Ph.D. in Marketing and Statistics from the Wharton School.
		Ravi Dhar, George Rogers Clark Professor of Marketing, Yale School of Management Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights at the Yale School of Management. He is an expert in consumer behavior and branding, marketing management and marketing strategy. He has served as an expert on cases involving trademark/trade dress infringement, misrepresentative/deceptive advertising as well as in matters related to antitrust and market definition. He has written more than 50 articles and serves on the editorial boards of leading marketing journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science (former area editor). His research awards include the William F. O'Dell Award, the AMA Doctoral Dissertation Award, and the Paul Green Award. Professor Dhar holds an M.S. and Ph.D. from University of California, Berkeley.
		Geoffrey T. Fong, Professor of Psychology University of Waterloo Professor Fong is a social psychologist with research expertise in several domains including judgment and decision-making, consumer perception, and global health. He is an expert in survey and experimental methods, program evaluation, and statistics. Professor Fong is the Founder and Chief Principal Investigator of a project involving extensive national surveys of tobacco users across 20 countries inhabited by over 50% of the world’s population and 70% of the world’s tobacco users. He has written over 130 scientific journal articles and has contributed to major monographs. Additionally, Professor Fong is the recipient of numerous awards in Canada for his work in research and education. Professor Fong has served as an expert witness in a number of cases involving trademark/trade dress infringement, most involving the design, execution, and data analysis of a consumer survey. He is a graduate of Stanford and the University of Michigan and has held faculty positions at Northwestern and Princeton.
		Stephen M. Nowlis, Olin School of Business Professor of Marketing, Washington University Professor Nowlis is the August A. Busch Jr. Distinguished Professor of Marketing at Washington University in St. Louis. His research focuses on consumer behavior, decision making, branding, choice, and consumption. He is the winner of several awards, including the William F. O’Dell Award. He has published numerous papers in top-tier marketing and consumer behavior journals. He is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Marketing Letters, and is an associate editor at the Journal of Marketing Research and Journal of Marketing. Professor Nowlis has served as an expert witness on a number of cases involving marketing and consumer behavior issues. In particular, he has worked on cases involving trademark infringement, trade dress, materiality, deceptive advertising, secondary meaning, survey design, class action certification, vicarious liability, grey markets, and celebrity endorsements. He received his B.A. in Economics, with Distinction, from Stanford University, and his MBA and Ph.D. from the University of California at Berkeley.
		Robert L. Klein, President, Applied Marketing Science Bob Klein has served as an expert witness in over 75 cases involving marketing science and consumer behavior, for matters related to trademark infringement, patent damages, class certification, sales forecasting and others. Prior to co-founding Applied Marketing Science, Mr. Klein was an Executive Vice President of Information Resources, Inc. (IRI), then the fourth largest market research company in the world. Previously, he helped launch Management Decision Systems, a marketing consulting and computer software firm, where he held a variety of executive roles. His commentaries on a wide range of marketing issues have been published in the Harvard Business Review, Intellectual Property Today, Advertising Age, Marketing News, and The Handbook of Sales Promotion, among others. He also served for four years as a member of the Proof of Confusion Subcommittee of the International Trademark Association's Enforcement Committee. Mr. Klein holds a B.S. in Mechanical Engineering and an M.S. in Management from MIT.
		Steven Gaskin, Principal, Applied Marketing Science Steve Gaskin is an expert on conjoint analysis. He has conducted and analyzed quantitative primary and secondary research for over 25 years. His litigation research experience includes cases involving the valuation of product features using conjoint analysis, and other survey methodologies in trademark, class action and copyright cases. Steve is a co-author on a paper describing a new conjoint analysis technique which will be published in the Journal of Marketing Research, and has spoken on other innovative new conjoint techniques at conferences hosted by the AMA ARTForum and Sawtooth Software. He has published an article on defensive marketing strategy in Marketing Science with AMS co-founder and senior consultant Dr. John Hauser of MIT. Steve received both his S.B. degree and his M.S. degree from the Sloan School of Management at M.I.T., winning the Brooks Prize for best Master's Thesis.