Thursday, May 07, 2009
AMS Offers Webinar on Survey Use in Litigation
Applied Marketing Science is pleased to announce a complimentary one-hour seminar, "Innovative Uses of Survey Research in Litigation," which will be offered on both June 15th and 16th at 2:00 p.m. Eastern. The webinar will be led by AMS President and frequent testifying expert Bob Klein, and will include several actual case studies. To register for this event, please click here.
About the Speaker
Bob Klein is president and co-founder of Applied Marketing Science, a market research consulting firm based in Waltham, Massachusetts. He has served as an expert witness in over 30 cases involving marketing science and consumer behavior in cases related to trademark infringement, confusion, patent damages, class certification, trade secrets, sales forecasting and others. His articles and commentaries have appeared in the Harvard Business Review, Advertising Age, Marketing News, and Intellectual Property Today. Mr. Klein is also a member of the Proof of Confusion Subcommittee of the International Trademark Association’s Enforcement Committee.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
