Wednesday, June 07, 2006
AMS President Bob Klein Authors IP Today Article
An article by Bob Klein, president of Applied Marketing Science, was published in the May, 2006 issue of Intellectual Property Today. In the article, entitled "Good Data Drives Out Bad Cases," Klein argues that market research surveys can provide critical information about the likelihood of confusion, secondary meaning, customer perceptions of advertising claims, or what a customer would have done "but for" the alleged actions of the defendents.
According to Klein's article, "Surveys have become so much a standard part of trademark cases that the lack of a survey showing confusion can lead to the adverse inference that either the plaintiff was not completely serious in this case or that had such a survey been done, the results would not have been favorable." After serving as an expert in dozens of cases, Klein believes that "when both sides are able to look at the same information and consider how that information will impact a judge or jury, cases settle." The article then provides several examples to back up his claim. For a copy of the complete article, please click here. For more information, please contact Bob at (781) 250-6301.
About the Author
Bob is a frequent testifying expert on issues relating to class certification, customer confusion, market definition, and other topics. He is a member of the Proof of Confusion Subcommittee of the International Trademark Association (INTA)'s Enforcement Committee for the 2006-2007 term.
Prior to founding of AMS in 1989, Bob was Executive Vice President of Information Resources, Inc. (IRI), the fourth largest market research company in the world. He has been a frequent speaker to business and professional groups, and his articles and commentaries on a wide range of marketing science topics have appeared in the Harvard Business Review, Advertising Age, Marketing News, and the published proceedings of many academic and professional conferences. Bob holds a B.S. in Mechanical Engineering from MIT, and an M.S. in Management from the MIT Sloan School of Management.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
