| Testifying Skill |
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Speaks clearly and convincingly |
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Can translate technical subjects into simple terms |
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Remains poised when testifying, despite intensive questioning |
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Develops and maintains an opinion about disputed topics |
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Has a broad interest in trial law and enjoys participating as an expert witness |
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Can provide an admissible opinion under the Daubert-Joiner-Kumho gate-keeping tests |
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Can offer an opinion that does not conflict with previous testimony or publications |
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| Credentials |
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Has previous court appearances and deposition experience |
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Is experienced in producing written reports for the court |
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Has appropriate academic and/or practitioner credentials |
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Has authored publications in the general subject matter |
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| Expertise |
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Has knowledge, skills and experience in survey research |
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Has experience in both survey development and survey rebuttal |
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Has survey research experience in the specific industry, research modality, or population |
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Understands economic issues and the process for calculating damages, where relevant |
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Has worked with economic, accounting and other experts |
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Understands relevant case law |
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| Support |
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Is familiar with legal processes, documentation, and communications |
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Can recommend items and facts to be obtained during discovery |
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Can assist counsel in formulating questions for depositions |
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Has the support of market research professionals experienced in litigation matters |
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| Availability |
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Can get started quickly and respond quickly throughout the assignment |
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Has the time and professional support required for the case |
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Can wait weeks, months, and possibly years before testifying |
