False or Deceptive Advertising

In cases involving false or deceptive advertising, AMS can determine how individuals would have behaved "but for" the alleged acts of the offending party. We can determine how customer perceptions are formed, how purchase decisions are typically made for a given product, and the incidence and degree or potential consumer confusion. AMS has successfully conducted consumer surveys in litigation matters involving a broad range of products and industries.

Uniquely Experienced in Legal Surveys

In every facet of our opinion surveys - choice of the survey population, use of control groups, question formats, and statistical analysis - we can develop rigorous questionnaires that have been accepted by numerous courts to prove and refute allegations. We understand the subtle factors that can prompt people to recall their experiences. Our 19 years of interviewing customers in dozens of industries have helped us understand the customer mindset, enabling us to "crawl into the minds of consumers."

Familiar with Legal Strategy and Process

We know how to talk to attorneys and can work with you in the manner that best suits each case; either with significant early involvement in establishing the legal strategy, or on a "last-minute" basis within tight deadlines. We also understand how to design surveys and produce data that could potentially fit into a damages analysis.

False Advertising Litigation Services

• Survey design and implementation
• Identification and support of appropriate marketing experts
• Evaluation of the likely benefits of collecting market research data
• Critique of opposing expert reports
• Guidance on the deposition and trial questioning of opposing expert witnesses

Network of Consultants and Expert Witnesses

AMS works with academic experts spanning a range of academic disciplines, including:

• Market research methodology
• Consumer preference and behavior
• Brand equity and loyalty
• Advertising
• Marketing communications
• Product development and innovation
• E-commerce
• Customer satisfaction measurement
• Sales promotion
• Market response models

AMS also collaborates with Ph.D. economists and finance experts from leading economic consulting firms across the country.

Send inquiries to legal@ams-inc.com or contact Shelley Schussheim, Vice President, at (781) 250-6304.
 

Copyright © 2007 Applied Marketing Science, Inc.
303 Wyman Street, Waltham, MA 02451
Phone 781.250.6300 Fax 781.684.0075
inquiry@ams-inc.com