Applied Marketing Science is a leading-edge market research and consulting firm, specializing in providing Voice of the Customer (VOC) insights across a wide range of clients and industries. Founded in 1989 based on pioneering research conducted at the MIT Sloan School, AMS consultants are experts in identifying the key issues related to any product or service - no matter how technical or specialized. We are adept at identifying the correct target markets to survey, and engaging even the most challenging populations in our research. AMS is known for our ability to develop and execute surveys that yield meaningful, actionable results.
- For Product and Process Innovation, we help our clients understand customer wants
and needs, and we provide useful tools for innovation, including IDEALYST for
idea generation, and REALYST for idea filtering and evaluation. We
use this information to guide research and decisions related to product/service
definition, concept development, and design and engineering. We also provide training in
Voice of the Customer best practice and process.
- For Litigation Support, we provide market research, consulting and
testimony on a broad range of consumer behavior and marketing issues relating to litigation matters such as
patent infringement and