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Preaching to the converted
By Gerry M. Katz
October, 2009 PDMA Visions
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“We already knew that”: The ultimate put-down in VoC
By Gerry M. Katz
March, 2009 PDMA Visions
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A Critique of Outcome-Driven Innovation®
by Gerry M. Katz, September 2008
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The sometimes curious language of NPD
by Gerry M. Katz
PDMA's Visions Magazine, March 2008
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Is VOC Killing Innovation?
Not Unless You’re Missing the Point
by John Mitchell
iSixSigma, January/February 2008
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References for Consideration / Choice Literature Review
by John Hauser, Steve Gaskin and Min Ding
Sawtooth Software Conference March 2009
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Idea Generation, Creativity, and Incentives
by Olivier Toubia
Marketing Science, September-October, 2006
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The Truth About Ethnography
by Gerry M. Katz
PDMA's Visions Magazine, September 2006
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Hijacking the Voice of the Customer
What Really Is VOC?
by Gerry M. Katz
PDMA's Visions Magazine, January 2006
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In Defense of Incrementalism
by Gerry M. Katz
PDMA's Visions Magazine, July 2005
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Calling All Bright Sparks?
by Brad Hatch
Australian Financial Review ©, February 22, 2005
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GETTING EMOTIONAL:
Using VOCALYST to Link Functional Product Performance to Customers’ Emotional Needs
by Elizabeth Lajoie
Fall 2004
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Beating the Blues in the Health Insurance Industry:
A Blue Cross Blue Shield of Florida Case Study
by Michelle Harris
January 2004
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Is QFD Making a Comeback?
by Gerry M. Katz
Visions, April 2003
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Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis (FastPACE)
by Ely Dahan, John R. Hauser, Duncan Simester
and Olivier Toubia
MIT Working Paper, January, 2002
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Data, Darwin, and the New CMO
A Look at MIT's Virtual Customer Revolution
by Sarah Mahoney
POINT, April 2005
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The Voice of the Customer
by Abbie Griffin and John R. Hauser
Marketing Science, Winter 1993
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Order
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The House of Quality
by John R. Hauser and Don Clausing
Harvard Business Review, May-June 1988
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