John C. Mitchell


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John Mitchell is a Principal in AMSís Product & Process Innovation practice, where he is responsible for client relationship management, business development, client service delivery, and thought leadership.

John's career spans fifteen years of market research, marketing strategy, innovation, and management consulting. He has served clients across many industries, with specific expertise in high-tech and telecom, software, medical devices, travel and hospitality, and consumer packaged goods. He has extensive experience leading both domestic and international research engagements, having studied customers in South America, Europe and Asia. John has led numerous engagements at AMS, including Voice of the Customer studies, ideation, concept testing, and conjoint analysis. He has also trained and coached hundreds of AMS clients to create and implement their own in-house Voice of the Customer programs.

In addition to his AMS experience, John has been a Customer Insights Expert in the Marketing & Sales practice of McKinsey & Company, and a Manager at Innosight, an innovation strategy consulting firm founded by Harvard Business School professor Clayton Christensen. He also led the North America customer insights team for Vistaprint, a global provider of custom printing and small-business marketing solutions. John's technical skills include ethnography, segmentation, market sizing, brand measurement, and marketing effectiveness. John is also a RIVA-trained focus group moderator.

John holds an A.B. in government from Harvard College, and an M.B.A. in management and finance, with Distinction, from New York Universityís Leonard N. Stern School of Business. In his free time, John volunteers with Habitat for Humanity of Greater Lowell, an organization dedicated to construction of affordable homes in Boston's northwest suburbs.

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