Lori Weiner
Senior Project Director

781-250-6336
lweiner@ams-inc.com



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Lori Weiner, Senior Project Director for Applied Marketing Science Inc., oversees research-based consulting engagements in the firm’s Product & Process Innovation and Litigation Support practice areas. She has over 20 years of market research experience and a strong theoretical and practical knowledge of research design, execution, and analysis.

Some of Lori’s projects have dealt with topics such as trademark infringement, patent damages, and the examination of product characteristics and business processes to inspire innovations in product, marketing, distribution, and support offerings.

Most recently, Lori served as Vice President of Research and Consulting at the Information Technology Services Marketing Association (ITSMA), where she concentrated on the impact of brand and reputation in the IT services industry. Previously, Lori was a Director in the Services practice of the Gartner Consulting Technology Marketplace unit. In that position, she managed and conducted custom market research and consulting engagements ranging from product and market evaluations and assessments to competitive and strategic analyses using a variety of methodological approaches and analytical techniques. Before joining Gartner, Lori was the Market Research Manager for Fleet Financial Group, where she focused on primary research activities for Fleet Bank and its subsidiaries. She launched her research career as a Software Support Analyst for Dataquest (formerly the Ledgeway Group). Her insights and opinions have frequently appeared in the trade press and in industry conference presentations.

Lori holds a BA from Wellesley College and an MBA from the University of Massachusetts at Amherst where she was elected a member of the Beta Gamma Sigma honor society.

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