Business-to-Business & Industrial Products
Unlike most market research firms, which focus primarily on consumer markets, AMS has extensive experience in business-to-business (B2B) markets. We have helped clients listen to the Voice of the Customer in industries from basic-materials companies that provide bulk or commodity products, to manufacturers of highly complex capital equipment. Recent studies have covered:
Industrial pumps and seals
THE AMS DIFFERENCE
AMS helps B2B clients deliver innovative products and distinctive customer service, beginning in the front-end
of innovation with needs assessment, market sizing, and segmentation, through back-end activities such as concept
evaluation, feature selection and pricing, and customer satisfaction measurement.
We also facilitate ideation and QFD, and we train clients in our
research methods. Our wide range of research services—ethnography, in-depth interviewing,
discrete-choice analysis, needs-based segmentation—lets us support you wherever you are in your innovation lifecycle.
We know that consumer-based research techniques simply don’t cut it in B2B markets. Our clients invest years in each customer relationship, which is often more valuable than the product they sell. You can trust us to represent your company well, whether we are recruiting, interviewing, or surveying your customers. We take the time to learn your business, your technology, and most importantly how your customer relationships work.