Conjoint analysis ranks among today’s most widely-used marketing science techniques. Conjoint is so popular because it helps answer three critical questions that all marketers and product managers encounter:
- How do buyers make tradeoffs between competing products?
- What is the best pricing for a product given specific features?
- What market share and shift will result when a new product is introduced?
Applied Marketing Science’s research team has executed conjoint analyses for over twenty years. Our approach rests
upon groundbreaking academic research, tested in the real world where multimillion-dollar business decisions are
on the line. Our techniques have even been used at cases before the U.S. Supreme Court and have survived critiques
by Nobel Prize winners. Our clients range from newcomers to conjoint analysis to long-time veterans of the technique.
If you are new to conjoint analysis, learn more about how it works and how AMS can help you use this powerful tool to answer your most important business questions.
If you are an experienced practitioner of conjoint analysis, learn what sets AMS apart.
For examples of AMS's conjoint-analysis experience, please visit our client list, case studies and academic papers.