Voice of the Customer in Business Markets
April 20-21, 2010
Pittsburgh
Gerry Katz, Executive Vice President of Applied Marketing Science, will conduct a two-day seminar, Voice of the Customer in Business Markets, sponsored by the Institute for the Study of Business Markets (ISBM). This course, taught by one of the most experienced experts in the field today, will teach you how to gather, analyze, and effectively use VOC in your own new product development initiatives. Click here for more information.
Voice of the Customer Public Training Course
April 6-7, 2010
Westin Boston Waterfront
This popular 2-day training course, taught by Applied Marketing Science consultants, will teach participants how to conduct their own Voice of the Customer studies, including designing the interview process, writing the interview guide, and affinitizing and prioritizing needs. Course tuition, including breakfast and lunch both days, is $1,595, but early discounts and volume discounts may apply. For more information, please contact Robin Bousquet at rbousquet@ams-inc.com or 781-250-6329. Click here to register.
Re-Thinking the New Product Development Funnel
Jan. 21, 2010 from 6:00 p.m. - 9:00 p.m.
PTC Headquarters, 140 Kendrick Street, Needham MA
Join the New England Chapter of the PDMA as they present the talk Rethinking the Product Development Funnel by Gerry Katz, Executive Vice President of Applied Marketing Science, on January 21st 2010 at PTC Headquarters in Needham, MA. The event will kick off at 6:00 p.m. with Networking time, followed by the program and discussion from 7:00-9:00 p.m. Cost is $20 for PDMA members and students prior to January 19th ($30 after January 19th and $35 at the door). For non-PDMA members, pricing is $30, $35, and $40, respectively. Click here for a link to registration on the PDMA website.
Re-Thinking the Product Development Funnel
Tuesday, December 1, 2009 at 2:00 EST
Your Office
The icon of a "funnel" has been used by product developers for many years to describe the New Product Development process. However, while there are many similarities between all of the various funnels in common use, recent experience has shown that some things ought to happen in a different order than the way in which they are commonly shown.
Click here for more information.
Click here to register.
Be sure to enter priority code AMS0309 to receive the $25 member rate.
Market Research for Business Markets 2-Day Course
November 19-20, 2009
Cleveland Marriott East
This 2-day course, which is being hosted by the Institute for the Study of Business Markets (ISBM), will be co-taught by AMS Executive Vice President Gerry Katz and Dr. Abbie Griffin of the University of Utah will teach participants how to:
- Recognize where and when you need market research
- Be conversant with all of the basic tools and techniques available to you, and when each is most appropriate to use
- Understand the unique problems of conducting market research in B-to-B markets, and why it is so different than for consumer markets
- Know the difference between primary and secondary source research
- Be able to conduct basic market research studies on your own; and
- Know when it makes sense to outsource your market research, and how to work effectively with market research vendors
The 10 Most Common (and Deadly) Innovation Traps
Thursday, October 22, 2009 at 2:00 EDT
Your office
This webcast, offered in conjunction with the PDMA (Product Development and Management Association), will teach participants what innovation really is and what it is not, and show you how to avoid some common mistakes teams often make in their own innovation processes. These may include misdefining the word "innovation"; lack of attention to process and best practices; ineffective incentive systems; choosing the wrong team members; letting politics control the process; short-circuiting innovation; and choosing the wrong ideas for follow-up. Click here for more information or to register. Be sure to enter priority code AMS0209 to receive the member rate.
Listening to the Voice of the Customer Training Course
October 27-28, 2009
Omni Chicago Hotel
This popular 2-day training course, taught by Applied Marketing Science consultants, will teach participants how to conduct their own Voice of the Customer studies, including designing the interview process, writing the interview guide, and affinitizing and prioritizing needs. Course tuition, including breakfast and lunch both days, is $1,595, but early discounts and volume discounts may apply. For more information, please contact Robin Bousquet at rbousquet@ams-inc.com or 781-250-6329. Click here to register.
10 Ways to Screw Up Your Voice of the Customer
September 17, 2009 at 2:00 p.m. EDT
Your Office
This webcast, offered in conjunction with the PDMA (Product Development and Management Association), will show participants how to identify common pitfalls in implementing their own Voice of the Customer studies to ensure that development priorities focus on the most critical unmet customer needs. Click here for more information or to register.
2-Day Voice of the Customer Training
July 22-23, 2009
Philadelphia
ISBM will host AMS Executive Vice President Gerry Katz as he presents the course "What Is This Thing Called VOC, and Why Is It Different From What You Think?" For more information, please click here.
IIR/PDMA 12th Annual Voice of Your Customer Conference
June 22-24
Chicago Marriott
This year's Voice of the Customer conference will be co-located together with IIR/PDMA's Service Innovation conference to provide attendees with additional opportunities for customizing their conference experience and networking. AMS will be sponsoring this event and will be presenting the session "Voice of the Customer for the Most Demanding Market Imaginable: The Elderly," with Bill Prenovitz, Product Manager at Philips Lifeline. We will also be hosting an exhibit booth. Full agenda and registration information is available at www.iirusa.com/voc.
IIR/PDMA 7th Annual Front End of Innovation Conference
May 18-20, 2009
Boston World Trade Center
The Product Development and Management Association and the Institute for International Research join forces to provide the innovation and product development community with this thought-provoking and groundbreaking conference focused on the Front End (or discovery portion) of the innovation process. Applied Marketing Science will be an exhibitor at this event, and will be featuring our ground-breaking IDEALYST and REALYST tools for idea generation and evaluation. Additional information is available at the IIR website.
Listening to the Voice of the Customer Training Course
April 28-29, 2009
Hyatt Regency, Cambridge, MA
This popular 2-day training course, taught by Applied Marketing Science consultants, will teach participants how to conduct their own Voice of the Customer studies, including designing the interview process, writing the interview guide, and affinitizing and prioritizing needs. The course tuition, including breakfast and lunch both days, is $1,595, but early bird rates and volume discounts may apply. For more information, please contact Robin Bousquet at 781-250-6329 or rbousquet@ams-inc.com.
Click here to register.
ISBM Webinar: 10 Ways to Screw Up Your Voice of the Customer
Thursday, April 23, 2009 at 1:00 Eastern
Your office
ISBM will host AMS Executive Vice President Gerry Katz for the complimentary one-hour webinar, 10 Ways to Screw Up Your Voice of the Customer, on Thursday, April 23, at 1:00 Eastern time. This is a repeat offering of the popular session hosted by AMS last November. Click here for more information or to register.
The 10 Most Common (and Deadly) Traps in Innovation
April 13th or 14th from 1:00-2:00 p.m. Eastern
Your Office
AMS will host this free 1-hour webinar to teach you the latest strategies for avoiding common mistakes in your innovation process. Learn how to design results-driven incentive systems, steer clear of office politics, choose the best of many ideas, and spark maximum creativity. Click here to register.
Sawtooth Software Conference 2009
March 23-27, 2009
Delray Beach Marriott Hotel, Florida
AMS Principal Steve Gaskin will co-present "Non-Compensatory and Compensatory Models of Consideration-Set Decisions" at the 2009 Sawtooth Software conference. The conference will focus on conjoint/choice analysis and MaxDiff, other advanced techniques, and general issues regarding data collection. The conference will be held in conjunction with the Conjoint Analysis in Healthcare Conference.
ProductCamp Boston 2009
Saturday, February 28, 2009
Microsoft New England Research & Development Center, Cambridge, MA
AMS Principal Product Manager Marina Gil-Santamaria will speak at this year's ProductCampBoston, a collaborative, user organized "unconference" focused on Product Marketing and Management topics. ProductCamp is a unique experience, in which everyone participates in some manner: presenting, leading a roundtable discussion, sharing their experiences, helping with logistics, securing sponsorship, setting up wifi, or volunteering. ProductCamp is a great opportunity for you to learn from, teach to, and network with professionals involved in the Product Management, Marketing, and Development process from the Boston and surrounding area! Click here for more information!
Market Research for Business Markets
February 3-4, 2009
Pittsburgh
Dr. Abbie Griffin of the University of Utah and Gerry Katz of Applied Marketing Science will conduct a two-day seminar, “Market Research for Business Markets,” sponsored by the Institute for the Study of Business Markets (ISBM). The course, which is intend for non-market research professionals, will cover managing, conducting, buying, and acting on business-to-business market research.
IIR/PDMA 11th Annual Voice of the Customer Conference
December 8-10, 2008
Marriott Newport Beach Hotel and Spa
Gerry Katz, Executive Vice President of AMS, will chair this conference for the fifth consecutive year, and AMS will host an exhibit booth. The program features several AMS client speakers, including Chris Giles of Pitney Bowes, Rusty Glaser of Idex Corporation, and Cheryl Richards of PPG. AMS will also offer an afternoon workshop “Choices, Choices, So Many Choices! – Which VOC Methods Work Best, and When?” Full agenda and registration information is available at www.iirusa.com/voc.
“Listening to the Voice of the Customer” Training Course
October 29-30
Omni Chicago Hotel
This popular 2-day training course, taught by Applied Marketing Science consultants, will teach participants how to conduct their own Voice of the Customer studies, including designing the interview process, writing the interview guide, and affinitizing and prioritizing needs. Course tuition, including breakfast and lunch both days, is $1,595, but early discounts and volume discounts may apply. For more information, please contact Robin Bousquet at rbousquet@ams-inc.com or 781-250-6329.
IIR 14th Annual Innovation Immersion Conference
October 20-22, 2008
Wigwam Resort, Phoenix
Innovation Immersion will feature a talk by a well-known AMS client using our IDEALYST ® brainstorming tool. IDEALYST allows you can brainstorm with colleagues or customers online at each person’s own convenience, without the hassle and expense of travel, or the burden of endless meetings. A sample IDEALYST game will be held live throughout the conference. AMS will also host an exhibit booth at this event. For more information, visit www.iirusa.com/immersion.
“Voice of the Customer for Business Markets” Training Course
October 15-16, 2008
Philadelphia
Gerry Katz, Executive Vice President of Applied Marketing Science, will deliver a 2-day program on “Voice of the Customer for Business Markets,” sponsored by the Institute for the Study of Business Markets (ISBM). In this course, participants will learn how to gather, analyze, and effectively use the Voice of the Customer in their own new product development initiatives.
32nd Annual PDMA International Conference
September 15-17, 2008
Disneys Contemporary Resort, Orlando
AMS will host an exhibit booth throughout the conference and will hold a 1/2-day workshop on Wednesday, September 17th, from 1:00 p.m.- 4:00 p.m. The course, Market Research for New Product Development: A Crash Course, will be led by Gerry Katz, Executive Vice President, and John Mitchell, Principal. To register, please contact the PDMA at www.pdma.org.
