Funnel Discussion Details
The icon of a "funnel" has been used by product developers for many years to describe the New Product Development process. However, while there are many similarities between all of the various funnels in common use, recent experience has shown that some things ought to happen in a different order than the way in which they are commonly shown. Seminar Leader Gerry Katz will review some of the funnels popular in the New Product Development arena, and will then describe what he believes to be a more realistic and up-to-date funnel. Click here for a link to registration on the PDMA website.
About the Speaker
Gerry Katz, Executive Vice President of Applied Marketing Science, is an internationally recognized Voice of the Customer consultant, author, and speaker. Gerry is certified as a New Product Development Professional (NPDP) and is a senior contributing editor to Visions Magazine. He has consulted to over 200 leading corporations, including Intel, Samsung, Siemens, Kimberly-Clark, JP Morgan Chase, and General Electric.
