Market Research for Business Markets
In most B-to-B firms, market research data is hard to come by and expensive to obtain, and few have formal capability in this area. This seminar will equip attendees to:
- Recognize where and when you need market research
- Understand the basic tools and techniques of market research, and which is most appropriate for a given application
- Differentiate B-to-B research methods from consumer research
- Distinguish between primary and secondary source research
- Conduct basic market research studies on your own
- Decide when it makes sense to outsource your study and how to work effectively with market research vendors
