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Open innovation only works when you are listening to the right people answer the right questions; this is
the advantage of groupsourcing over typical crowdsourcing, where anybody can weigh in and topics are scattered. EXPRESSIONIST
provides a focused audience, commenting on focused questions, over a focused period of time, with an
incentive system designed to encourage interaction and collaboration.
It’s much more than a bulletin board for capturing comments. The anonymous and asynchronous attributes of EXPRESSIONIST™,
along with the unique incentive system, encourage open and honest answers, collaboration, and a deep level of concept
exploration. You end up with a groupsourced set of ideas and opinions that you can move forward with.
WHAT IS EXPRESSIONIST?
EXPRESSIONIST is an interactive online groupsourcing tool that lets participants contribute ideas and
comments anonymously, from anywhere in the world, at their convenience.
EXPESSIONIST can be used to focus and engage customers for many purposes:
- Exploratory research
- Concept testing
- Message testing
- Communication strategy development
AMS consultants work closely with you to identify and recruit the right people to form a community focused on your specific
needs and then train them on how to participate in the online sessions.
EXPRESSIONIST gives you insight into the community’s opinions and ideas by allowing group members to provide product and
concept feedback online. The built-in creativity exercises help encourage thoughtful, innovative answers.
HOW IS EXPESSIONIST DIFFERENT?
EXPRESSIONIST’s web-based format and unique incentive system solve many of the common problems found with traditional panels and focus groups. In-person focus groups limit you to gathering information from a small group of participants in a compressed period of time. Learn more.
EXPRESSIONIST is built on research that demonstrates that incentives increase overall participation and incentives based on impact of participation, rather than simply the participation level, increase idea exploration. EXPRESSIONIST’s incentive system encourages active participation and collaboration.
Some key benefits:- Asynchronous sessions: Participants can log in and contribute whenever it’s convenient for them, no matter where they are or what time it is.
- Anonymity: The anonymity of the web encourages candor, resulting in honest opinions and feedback, even on highly sensitive topics.
- Greater Number of Participants: Without the constraints of travel, scheduling and space, you can involve a larger number of participants to gain diversity and more feedback.
- Focused Group of Participants: EXPRESSIONIST focuses the people, the topics and the time period, benefits you don’t get in traditional focus groups or, on the other end of the spectrum, crowdsourcing. You also end up with a defined group you can go back to later on.
- More Thoughtful Contributions: The extended sessions and engaging creativity exercises encourage participants to reflect on the conversation and think through their responses.
- Innovative Incentive System: Incentives are a critical part of any group-sourced exercise. EXPRESSIONIST’s scoring system grants points commensurate with the number of comments contributed, solving the "free-rider" problem, but also for building on other comments, encouraging thoughtfulness and collaboration. Participants receive a portion of the cash or prize pool based on the number of points they’ve earned.
AMS consultants are experts in identifying and recruiting hard-to-find participants based on your objectives and specifications. AMS consultants also have the expertise to moderate your EXPRESSIONIST session, and then analyze and synthesize your results to provide you with a full report that will help guide your next steps.
How does EXPRESSIONIST work? Click here to read more.
