WHY EXPRESSIONIST™ AND AMS?
- Anonymity: The anonymity of the web encourages candor, resulting in honest opinions and feedback, even on highly sensitive topics.
- Affordability: Participants can contribute ideas from anywhere in the world, allowing a larger and more diverse group without the
cost of travel and facilities.
- Convenience: EXPRESSIONIST’s asynchronous format means that participants can log into the session at their own convenience.
- More Thoughtful Contributions: The extended sessions and engaging creativity exercises encourage participants to reflect on the
conversation and think through their responses.
- Creative Incentive System: EXPRESSIONIST’s scoring system grants points commensurate with the number and quality of comments contributed,
thereby solving the "free-rider" problem. Participants receive a portion of the cash or prize pool based on the number of points they’ve earned.
- Teamwork: Participants are rewarded not only for the ideas they contribute, but also for providing a springboard for others to build upon.
This results in more and better-developed ideas.
- Recruiting: AMS consultants are highly experienced at identifying, targeting, and recruiting the right people to participate in the sessions.
- Consumer Research Expertise: We work closely with you to understand your goals and objectives and frame your business questions in
consumer-friendly language.
- Superior Analysis and Reporting Capabilities: AMS consultants have the expertise to analyze and synthesize the results of these online
sessions. We can provide you with a concise summary highlighting key insights to help guide your next steps, supported by a detailed report.
We can also delve into the areas you’re most interested in to answer critical questions about specific demographic or behavioral segments.
- Full Consumer Research Capabilities: AMS can provide support for next steps resulting from your EXPRESSIONIST learnings. We are
experts in a broad range of consumer research methods, including Voice of the Customer, Conjoint Analysis, and Ethnography. We can continue
and deepen the conversation with the customized temporary panel recruited during your EXPRESSIONIST exercise, or we can build on this
research, engaging a whole new audience.
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