The Challenge of Global Markets

Few products serve the needs of customers around the world equally well. Consumer tastes, local business customs, and macro conditions like economic development, government policy, and even climate, all have an impact on what your customers want and need in new products and services.

Applied Marketing Science, with experience in both established and developing markets, is your research partner for the global economy. Our consulting staff can help you navigate the complex waters of international market research, to reach deep insights about customers around the world quickly and cost-effectively. Our team will work with you to identify the right markets to study and determine how to study them, manage the logistics of execution, and synthesize the results into a comprehensive and compelling story and product strategy.

International Expertise

Applied Marketing Science has extensive on-site experience leading research overseas, including Voice of the Customer studies, brainstorming, concept tests, and conjoint simulation. Recent engagements have taken our teams to Europe, Latin America, India, and the Pacific Rim, for clients in a diverse mix of industries, including hardware, software, telecommunications, medical devices, consumer products, and heavy equipment. Our work has included most forms of qualitative research, including in-depth interviews, focus groups, customer visits, and consumer ethnography, as well as web, phone, and in-person quantitative surveys.

The AMS Difference

Many consultants and market researchers claim international expertise. AMS draws four key distinctions:

  • We maintain a reliable network of established field providers in most major markets, who have worked with us in the past, know our techniques and requirements, and understand our high standards for research quality.
     
  • Our team personally supervises qualitative research, not only to ensure quality execution, but also to gather unfiltered information and to begin the synthesis of results.
     
  • We validate all translations performed by our international partners with third-party native speakers and subject-matter experts to guarantee the accuracy of both common language and technical or industry terminology.
     
  • Our team performs all qualitative and quantitative data analysis ourselves; we do not outsource. This ensures that our final deliverables reflect our comprehensive understanding of all markets, rather than a hodge-podge of unrelated findings from a mélange of overseas agencies.

To learn more about our international capabilities, please contact us.