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WHAT IS IDEALYST?
IDEALYST® is an online brainstorming tool that allows you to post ideas anonymously, from any location, whenever
it’s most convenient for you.
Through its web-based format and unique incentive system, IDEALYST solves many of the common problems found in
traditional brainstorming sessions: company politics, time and expense of bringing people together, short time
frames, free-riders, and more. Why is IDEALYST better than traditional brainstorming?
Many of the world’s leading companies, including Colgate-Palmolive, Exxon Corporation, Intel Corporation,
Kimberly-Clark and 3M have used IDEALYST to spark creativity and jumpstart innovation.
Click here for an IDEALYST case study.
IDEALYST is based on the award-winning research paper "Idea Generation, Creativity and Incentives," by
Professor Olivier Toubia of Columbia University.
Click here to read Toubia’s paper.
HOW DOES IDEALYST WORK?
IDEALYST lets you use the power of group problem-solving to envision new product or service ideas, identify
process improvements, create marketing campaigns, or generate ideas on virtually any other topic. Over a
two-week period, participants can log on and contribute ideas as often as they wish, from wherever they are,
whenever it's most convenient for them.
Players score points when they offer their own ideas, and each time another participant builds on one of their
ideas - a reward system that actively encourages individual participation and collaboration to refine ideas as
the game progresses. At the close of the game, participants receive cash, prizes, or recognition
based on the number of points earned. Take a look at who can benefit from IDEALYST.
Throughout the brainstorming process, AMS consultants can help you identify and recruit players, articulate
game objectives, develop thought-provoking starting seeds, and actively keep players focused and engaged.
Contact us for more information about IDEALYST, or call Carmel Dibner at (781) 250-6328.
