IDEALYST - IDEA GENERATION

IDEALYST® is an online brainstorming tool that lets you use the power of group problem-solving to generate new product or service ideas, identify process improvements, create marketing campaigns, or generate ideas on virtually any topic. AMS will work closely with you to help develop questions, train participants and moderate your session.

IDEALYST allows participants to submit ideas online from anywhere in the world, at their convenience.

WHY IS IDEALYST BETTER THAN TRADITIONAL BRAINSTORMING?

Through its web-based format and unique incentive system, IDEALYST solves many of the most common problems found in traditional brainstorming sessions: interpersonal politics, the time and expense of bringing people together, compressed time frames, and more. Learn more.

Some key benefits:
  • Anonymity: The anonymity of the web helps remove politics and personalities from the brainstorming process.
  • Better-Developed Contributions: The extended session period, combined with engaging creativity exercises, encourages participants to approach business problems from new perspectives and collect their thoughts before responding.
  • Creative Incentive System: IDEALYST’s scoring system grants points commensurate with the number and quality of ideas contributed, thereby solving the "free-rider" problem. Participants receive a portion of the cash or prize pool based on the number of points they’ve earned.

Many of the world’s leading companies, including Colgate-Palmolive, Exxon Corporation, Intel Corporation, Kimberly-Clark and 3M have used IDEALYST to spark creativity and jumpstart innovation. Click here for an IDEALYST case study.

Take a look at the wide range of uses for IDEALYST

HOW DOES IDEALYST WORK?

Over approximately 10-14 days, participants post ideas anonymously, from anywhere in the world, on their own schedule, whenever the ideas strike them. Participants earn points for contributing their own ideas, building on other ideas, or when their ideas are built upon. This point system actively encourages individual participation and collaboration.

AMS consultants are experts in designing questions that provoke relevant, lively conversations, and will work with you to moderate the discussion and keep participants actively engaged. At the end of the session, we provide you with a full report of all of the ideas, attachments and hyperlinks that were submitted. We also provide you with a report of the ideas sorted by keywords so that you can easily bucket similar ideas.

IDEALYST is based on the award-winning research paper "Idea Generation, Creativity and Incentives," by Professor Olivier Toubia of Columbia Business School. Click here to read Toubia’s paper.

The platform for IDEALYST forms the basis of the platform for EXPRESSIONIST™, our online focus group service that can be used to engage your customers in exploratory research, concept testing, and devising messaging and communication strategies.

Contact us for more information about IDEALYST, or call Steve Gaskin at (781) 250-6311 or idealyst@ams-inc.com.