Tuesday, July 24, 2007
Gregory LaPointe Joins Applied Marketing Science as Project Director
Gregory LaPointe has joined AMS as a Project Director focusing on both the new product development and litigation practice areas. He is experienced in delivering and managing all phases of both quantitative and qualitative research programs. He has conducted opinion research programs in numerous markets, including consumer goods and services, business-to-business publications, corporate sponsorships, higher education, politics, and public policy.
Prior to joining AMS, Gregory was Co-Founder and Managing Partner of edAssessment, Inc., a start-up research and technology company for higher education; and a Project Director with Advantage Business Research, Inc., a marketing research company for business-to-business publications. In both positions, he was responsible for overseeing day-to-day business and research operations, including marketing and new business development, project management, and client services and relationships.
Gregory earned an M.A. in Political Science, with a concentration in Survey Research and Public Opinion from the University of Connecticut, and a B.S. in Business from Marist College. He is currently pursuing an MBA at Marist College.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
