Tuesday, August 14, 2007
AMS Account Executive Gregory Fitzgerald Earns NPDP Designation
Greg Fitzgerald, an Account Executive at Applied Marketing Science, has been certified as a New Product Development Professional by the PDMA (Product Development and Management Association). To receive this certification, Greg passed a 4-hour examination covering product development knowledge in the following six areas:
— Strategy
— Portfolio Management
— New Products Process
— Tools & Metrics
— Market Research
— Teams, People & Organizational Issues
Greg has directed client projects in a variety of industries, including medical devices, high-tech components, software, and electric utilities. In the litigation support area, he has directed qualitative and quantitative project design, as well as project analysis. Greg holds a BA from Cornell University, an MA in Psychology from Southern Connecticut State University, and an MBA from the University of Phoenix. He has spoken frequently to academic and industry groups.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
