Tuesday, September 25, 2007
Earlybird Discounts on Voice of the Customer Training Expire October 1st
Earlybird discounts for "Listening to the Voice of the Customer," a 2-day training course presented by Applied Marketing Science, are set to expire on October 1st. The course will be held on November 6-7, 2007 at the Omni Chicago Hotel, and will cover the following topics:
· Why you should listen to customers
· How the Voice of the Customer fits into the product development process
· What you can do with Voice of the Customer information
· Designing the interview process
· Determining whom to interview
· Writing the interview guide
· Interviewing customers
· Individualized interview role-playing and feedback
· Analyzing interview transcripts
· Distinguishing between needs and solutions
· Affinitizing customer needs
· Prioritizing customer needs
· Translating the Voice of the Customer into design specifications
· A brief overview of quality function deployment (QFD)
The course registration fee is $1,595, but is discounted for registrations received prior to October 1st and to groups of three or more. To register, please click here.
AMS also offers on-site training for groups of eight or more. For information about the November public training course, or on-site options, please contact Robin Patti, Events Coordinator, at (781) 250-6302 or rpatti@ams-inc.com.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
