Tuesday, November 18, 2008
AMS Offers Webinar on "Common Mistakes in Voice of the Customer"
Voice of the Customer guru Gerry Katz will host a free webinar on common mistakes in Voice of the Customer, offered at two convenient times:
Monday, November 24th at 1:00 p.m. EST
Tuesday, November 25th at 1:00 p.m. EST
This webinar will show participants how to identify common pitfalls in implementing their own Voice of the Customer studies so that development budgets are spent on the features and benefits that customers really want. Topics covered will include:
- 10 common practices that seem logical but can lead your VOC research far off-course
- Ways to ensure that your VOC leads to real innovation and not another me-too product
- How to use the Voice of the Customer as a springboard for creative ideation
An online registration form is available at www.ams-inc.com. This webinar is recommended for product managers, developers, marketing managers, engineers, or other professionals with input into their organization's new product development initiatives.
About the Webinar Leader
Gerry Katz is Executive Vice President of Applied Marketing Science, and Chair of the Annual IIR/PDMA Voice of the Customer Conference. An internationally recognized Voice of the Customer consultant, author, and speaker, Gerry has consulted to over 200 leading corporations, including Microsoft, Samsung, Motorola, Kimberly-Clark, JP Morgan Chase, Pfizer, General Electric, and AT&T.
About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
