Monday, December 01, 2008
Kristyn Desjardins Promoted to AMS Project Director
Applied Marketing Science President Bob Klein is pleased to announce the promotion of Kristyn Desjardins to Project Director at Applied Marketing Science. She first joined AMS as an Analyst in 2005.
Kristyn oversees projects in both the new product development and litigation practice areas. She is experienced in delivering and managing all phases of both quantitative and qualitative research, conducting one-on-one interviews and moderating focus groups, and analyzing, interpreting and presenting research results. Kristyn has executed international research studies across the U.S., Europe and Asia.
Kristyn has conducted Voice of the Customer research, including ethnographic studies, for medical device, high-tech and various consumer product companies. In addition, she has managed online thought communities and online ideation sessions. She has also worked on projects involving concept testing and conjoint analysis.
Kristyn holds a B.S. in Marketing from Providence College, and is currently pursuing an M.B.A. with a concentration in Marketing Analytics from Bentley University. She is also on the board of directors of Bentley’s Graduate Marketing Organization.
Other promotions include Alison Demperio, Carmel Dibner, and Ben Lodge, who were named Senior Analysts.
About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
