Monday, January 05, 2009
AMS Announces Spring Voice of the Customer Training Dates
Applied Marketing Science is pleased to announce that it is accepting registrations for its next Listening to the Voice of the Customer training course on April 28-29, 2009 at the Hyatt Regency in Cambridge, MA. The course is open to the public, and will cover the following topics:
· Why you should listen to customers
· How the Voice of the Customer fits into the product development process
· What you can do with Voice of the Customer information
· Designing the interview process
· Determining whom to interview
· Writing the interview guide
· Interviewing customers
· Individualized interview role-playing and feedback
· Analyzing interview transcripts
· Distinguishing between needs and solutions
· Affinitizing customer needs
· Prioritizing customer needs
· Applying ideation techniques to Voice of the Customer information
· Translating the Voice of the Customer into design specifications
· A brief overview of quality function deployment (QFD)
This course is essential for Product Managers, Product Marketers, Innovation Experts, and anyone seeking to initiate or enhance their Voice of the Customer program. AMS also offers on-site training for groups of eight or more. For more information, please contact Robin Bousquet, Marketing Coordinator at (781) 250-6329 or rbousquet@ams-inc.com.
About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
