Thursday, May 07, 2009
"Truth Serum" Makes an Appearance on CBS Survivor
Last week's episode of the popular reality show "Survivor" employed the same type of methodology as AMS' own REALYST tool used for idea evaluation. Host Jeff Probst called the Survivors in for their first challenge and asked them questions like "Who is most trustworthy?" and "Who has lived up to his/her potential least?" First, each team member wrote his or her own answer on a tablet, and in the second round of play, they chose the player the other members thought would garner the most votes. The "best guesser" won a luxurious feast and swimming getaway.
AMS uses this same type of approach, dubbed "Truth Serum" in its REALYST application. The theory behind this methodology is that those who are most likely to guess how the majority voted are attributed more weight in the final voting. Based on research conducted at MIT, we are applying Truth Serum to ideas generated by companies through a number of vehicles, including IDEALYST brainstorming, suggestion boxes, and online bulletin boards. For more information about REALYST, please visit our website. To watch the application of "Truth Serum" on Survivor, click here.
About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
