Wednesday, June 03, 2009
AMS' 2-Day Voice of the Customer Course Offered by ISBM
Gerry Katz, Executive Vice President of Applied Marketing Science, will present the two-day course "What Is This Thing Called VOC, and Why Is It Different From What You Think?" on July 22-23, 2009 in Philadelphia. The course is being sponsored by the Institute for the Study of Business Markets (ISBM), a worldwide network of researchers, educators and practitioners engaged in business-to-business marketing. Participants in this program will learn how to:
- Clearly understand the true definition of Voice of the Customer
- Have a well thought out plan for your own VOC project(s)
- Understand both the qualitative and quantitative parts of VOC
- Know how to design a sample and write an interview guide
- Be ready to interview customers yourself
- Be able to analyze the mountain of data that results from a good VOC study
- Know how to use that information to set priorities and make better new product development decisions
About the Instructor
Gerry Katz is a recognized authority in the areas of new product development, design of new services, product marketing, and market research, with nearly 35 years of consulting experience. At AMS, he has led more than 200 major client engagements employing The Voice of the Customer (VOC), Quality Function Deployment (QFD), and a large number of other marketing science applications. His client assignments have covered a wide variety of industries, with particular emphasis on healthcare and medical technology. He is a former member of the Board of Directors of the Product Development & Management Association (PDMA), the world's leading professional society devoted to the study and practice of developing and commercializing new products and services. He is also certified as a New Product Development Professional (NPDP) and is a contributing editor to Visions magazine.
About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
