Monday, July 20, 2009

AMS Announces Voice of the Customer Training Dates

Applied Marketing Science is pleased to announce dates for the next Voice of the Customer public training course. The course will be held on October 27-28, 2009 at the Omni Hotel in Chicago, and will cover the following topics:

  • Why you should listen to customers
  • How the Voice of the Customer fits into the product development process
  • What you can do with Voice of the Customer information
  • Designing the interview process
  • Determining whom to interview
  • Writing the interview guide
  • Interviewing customers
  • Individualized interview role-playing and feedback
  • Analyzing interview transcripts
  • Distinguishing between needs and solutions
  • Affinitizing customer needs
  • Prioritizing customer needs
  • Applying ideation techniques to Voice of the Customer information
  • Translating the Voice of the Customer into design specifications
  • A brief overview of quality function deployment (QFD)
The cost of the 2-day program is $1,595, but discounts are available for early registration and for groups of three or more. AMS also offers on-site training for larger groups. For information about the course, or to discuss on-site training options, please contact Robin Bousquet, Marketing Coordinator at (781) 250-6329 or rbousquet@ams-inc.com. For a registration form, please click here.

About Applied Marketing Science

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or lackerman@ams-inc.com

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