Wednesday, September 16, 2009

Early Bird Discounts on Voice of the Customer Training Set to Expire

Earlybird discounts for Applied Marketing Science's 2-Day Voice of the Customer training course expire on September 18th. The course will be held on October 27-28, 2009 at the Omni Hotel in Chicago, and will cover the following topics:

  • Why you should listen to customers
  • How the Voice of the Customer fits into the product development process
  • What you can do with Voice of the Customer information
  • Designing the interview process
  • Determining whom to interview
  • Writing the interview guide
  • Interviewing customers
  • Individualized interview role-playing and feedback
  • Analyzing interview transcripts
  • Distinguishing between needs and solutions
  • Affinitizing customer needs
  • Prioritizing customer needs
  • Applying ideation techniques to Voice of the Customer information
  • Translating the Voice of the Customer into design specifications
  • A brief overview of quality function deployment (QFD)
The cost of the 2-day program is $1,595, but discounts are available for early registration and for groups of three or more. AMS also offers on-site training for larger groups. For information about the course, or to discuss on-site training options, please contact Robin Bousquet, Marketing Coordinator at (781) 250-6329 or rbousquet@ams-inc.com. For a registration form, please click here.

About Applied Marketing Science

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or lackerman@ams-inc.com

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