Friday, October 09, 2009
AMS/PDMA Webinar Scheduled On Common Innovation Traps
Applied Marketing Science is pleased to offer the complimentary one-hour webinar, The 10 Most Common (and Deadly) Traps in Innovation, which will be hosted by the PDMA (Product Development and Management Association) on Thursday, October 22, at 2:00 Eastern time.
This lively session, which will be led by AMS Executive Vice President Gerry Katz, will show you how to avoid the common mistakes teams often make in their innovation processes and simple ways to correct them. These include:
- Misdefining "innovation"
- Lack of attention to process and best practices
- Ineffective incentive systems
- Picking the wrong team
- Letting politics control the process
- Short-circuiting creativity; and
- Choosing the wrong ideas for follow-up
About the PDMA (Product Development and Management Association)
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Our mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.
About Applied Marketing Science
Applied Marketing Science is one of the leading product and process innovation consulting firms in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and idea generation and evaluation using state-of-the-art, online tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
##
Press Contact:
Laurel Ackerman, Director of Marketing
(781) 250-6316 or
lackerman@ams-inc.com
