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Voice of the Customer Training
Applied Marketing Science provides Voice of the Customer and QFD training both on-site to company groups and through courses open to the public. AMS consultants can help your team develop the skills needed to design and execute a Voice of the Customer project and to use the House of Quality to prioritize product specifications and design for customer satisfaction.
VOC PUBLIC TRAINING
Qualifies for two full days (16 hours) of credit toward the PDMA’s NPDP certification and re-certification. For details on the certification process, visit: PDMA’s website.
The Voice of the Customer public training course is designed for engineers, product managers, product marketers, and market researchers working in the field of new product development. It is ideal for managers considering an in-house training session, new team members who need to get “up to speed,” or those who want to learn “best practices” in gathering the Voice of the Customer for New Product Development. Past participants have been from a variety of industries, including financial services, consumer products and retail, medical devices and pharmaceuticals, industrial products and heavy industry, and software, to name a few. This course emphasizes knowledge-sharing, and participants are encouraged to share their Voice of the Customer challenges.
The next public training course will be Fall 2013; please check back for details.
[ View Public Training Agenda ]
ON-SITE TRAINING
Qualifies for two full days (16 hours) of credit toward the PDMA’s NPDP certification and re-certification. For details on the certification process, visit: PDMA’s website.
Our courses are taught on-site to groups ranging from as few as eight to twenty or more. Typically, attendees are from the same product
team, which allows the discussion to focus on issues specific to that group. Our teams can work under a non-disclosure agreement (NDA),
allowing a free dialogue about critical product strategy issues between our instructors and course participants.
We offer general VOC training that can be applied across a broad range of industries, as well as specialized courses based on our
experience working in certain fields:
- A Healthy Voice: VOC Training for Medical Device Professionals
- Are You REALLY Listening?: VOC Training for Consumer Durables Professionals
- The Business of Listening: VOC Training for B2B Product and Service Providers
- Half-Day Executive Briefing: Using VOC to Make Executive Decisions
Prices for training courses are based on enrollment, subject to a minimum group size. For information on pricing, please contact us.
QFD Training
Our QFD course teaches you to deploy the Voice of the Customer throughout the design, production, marketing and delivery of a given product or service by using the House of Quality matrix. Our QFD course can be taught in either a one- or two-day format that usually includes a complete team-based House of Quality exercise. Courses are held in a small group setting at the client's own location, and can be customized to meet your needs..
[ View Agenda ]
About Our Instructors
All courses are taught by AMS’s senior-level consultants, each of whom has an extensive background leading research engagements involving real products and real customer problems, which ensure that each session draws from a deep well of practical experience. To access the biographies of our current instructors, please click on the links below:
