HALF-DAY EXECUTIVE BRIEFING: USING THE VOICE OF THE CUSTOMER TO JUMPSTART INNOVATION
Voice of the Customer is an important component of business and innovation strategy. Most are familiar with VOC in new
product development,
but it can be used to inform executive decisions that affect your entire organization.
In this half-day session, you’ll get key learnings and actionable ideas on how to integrate VOC into your company’s plans.
Topics include:
- The strategic importance of VOC
- How to implement VOC within and throughout your organization
- How to "sell" VOC throughout the organization
This briefing is the perfect opportunity to bring VOC training to your managers in a way that fits their busy schedules.
Registration for the next briefing is now open:
Voices of the Customer: An Executive Briefing
Date: Tuesday, June 18, 2013
Time: 9-1 pm (Breakfast and Lunch Included)
Location: Embassy Suites, Waltham, Waltham, MA
Address: 550 Winter St., Waltham, MA 02451
Course Leader: Gerry Katz, Executive Vice President
