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China Capabilities
If yours is truly a global company, then chances are that China plays a leading role in your international growth plan. Yet
for many companies, understanding the Chinese market seems a daunting challenge, especially considering the extraordinary speed
at which it continues to grow and change. A well-executed Voice of the Customer research study, conducted by an experienced
practitioner, is essential for products and services to successfully meet the unique requirements of the Chinese market.
Applied Marketing Science’s consulting team understands the Chinese market, and knows how to best conduct research there.
Our services include all aspects of Voice of the Customer research, including needs gathering, ethnographic research, and multi-modal
quantitative surveying and analysis. We have experience in identifying and evaluating field research vendors, and providing on-site
supervision of interviewing and data collection. Our staff includes in-house, native Chinese language capability, which ensures the
utmost accuracy in translations and interviews, and lets us quickly adapt to unexpected difficulties or changes in project requirements.
We have also developed close partnerships with a number of established Chinese research firms that help us deliver insightful
research on which our clients can act.
For more information about AMS’ research capabilities in China, please contact Gerry Katz, Executive Vice President,
at 781-250-6303.
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