Employee Retention and Satisfaction
High employee turnover is a fact of life these days in many industries. Yet the costs to recruit and
train new employees eat away at your bottom line. To stay competitive, you need to not only attract the
best possible employees for the job, but develop a clear-cut strategy to retain them.
Applied Marketing Science's VOCALYST market research system allows employees to systematically articulate,
structure, and prioritize their wants and needs, assisting management in creating a productive and fulfilling
work environment. Based on pioneering methodological research conducted at the MIT Sloan School of Management,
VOCALYST utilizes empirically proven "best practices" in gathering and structuring Voice of the Employee data.
VOCALYST integrates both qualitative and quantitative research methods to help companies achieve a clear
competitive advantage in developing compensation and benefits packages, improving employee morale, and many
such measures.
These surveys have been used by our clients in a number of different ways, such as to:
- enhance employee recruitment and retention
- improve productivity and innovation
- establish career development programs
- set R&D priorities
- improve the operation of call centers or other similar operations
- facilitate organizational transitions (downsizing, acquisitions, etc.)
- facilitate union negotiations
How VOCALYST Works
VOCALYST: A Detailed Overview
1. Capturing the Voice of the Employee
We conduct one-on-one in-depth interviews with employees using creative probing techniques
to deeply explore employee experiences, attitudes, beliefs, and feelings. The interviews
are then transcribed verbatim for further analysis.
2. Extracting the Voice of the Employee
Transcripts of interviews are analyzed to identify all of the themes and opinions that
represent employee wants and needs - expressed in the employee's own language. Through a
detailed winnowing process, a comprehensive set of unique employee needs is created, which
then serves as the basis for the Voice of the Employee hierarchy.
3. Developing the Voice of the Employee Hierarchy
Development of the hierarchy relies solely on input from employees, who sort the needs based
on their own perceptions of how the ideas and concepts are related. Employees also rate the
importance of each need and evaluate how well their individual needs are currently being met.
4. Understanding the Voice of the Employee
Statistical analysis is then used to identify the hierarchy of employee needs that best
represents the Voice of the Employee, and to show which needs are key drivers of employee
satisfaction and preference. Further analysis of the VOE data helps to identify and prioritize
opportunities, leading to superior policy and program designs.
5. Deploying the Voice of the Employee
AMS works with clients to deploy the Voice of the Employee throughout their organizations.
Together, we develop programs and metrics that incorporate key VOE findings into their human
resource management programs.
To learn more, please contact us at inquiry@ams-inc.com or call Gerry Katz, Executive Vice President, at (781) 250-6303.
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