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International Research
Companies with products and services that reach beyond domestic markets can benefit from gathering the Voice of the
Customer internationally. In many cases, certain underlying customer needs differ from one market to the next. In
other cases, overseas management encourages market research in local markets to ensure success. Through international
research, Applied Marketing Science can answer such questions as:
- How do customer attitudes about products differ across countries?
- How does product usage vary among customers in different countries?
- How do customers in different geographic markets weight various product attributes?
- How do climate, market conditions, regulatory issues or other environmental factors influence product preferences?
AMS offers both in-depth qualitative interviewing and quantitative surveys, typically conducted in the respondent’s
native language. By analyzing the information we collect, AMS can help you determine if and when your international markets
demand a separate product or marketing strategy, and what product changes will have the greatest impact in each market.
Expertise in Leading and Emerging Global Markets
AMS offers comprehensive research studies – including Voice of the Customer, ideation, concept testing, and QFD – to
address your international product and service development challenges. Our experience spans most of the world’s major markets,
including China, Japan, Italy, the United Kingdom, France, Germany, Belgium, Switzerland, Spain, Norway,
Australia, Russia, and India.
AMS has conducted international research on a broad range of topics, in such areas as high-technology, medical and healthcare
technology, aviation and aerospace, and more. We have cultivated strong partnerships with local research agencies throughout
each of these regions, and understand the specific cultural and regulatory idiosyncrasies of each market, including local
privacy regulations, appropriateness of screening questions, handling of incentives, and recommended interviewing techniques.
For more information about international research, please contact Gerry Katz, Executive Vice President,
at 781-250-6303
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