Home

Product & Service Design

Litigation Support

About Us

Clients

Publications

Contact Us

Site Map

Overview
Articles
Brochures
Newsletter

Published Articles

Wherever possible, we’ve tried to make our publications available on-line. In cases
where articles are not available in electronic format, you may obtain a free copy via
U.S. Priority mail. Simply check the "Order" box to the left of the item(s) you wish to
receive, and click the "Order Reprints" button at the bottom of te page for further
instructions. Outside the U.S., reprints will be sent at the company's discretion.

Order	The Voice of the Customer by Abbie Griffin and John R. Hauser Marketing Science, Winter 1993
Order	The House of Quality by John R. Hauser and Don Clausing Harvard Business Review, May-June 1988
Order	AMS Voices Newsletters Full Set of Back Issues view issues on-line
Read Online	Is VOC Killing Innovation? Not Unless You’re Missing the Point by John Mitchell iSixSigma, January/February 2008
Read Online	Hijacking the Voice of the Customer What Really Is VOC? by Gerald M. Katz PDMA's Visions Magazine, January 2006
Read Online	Dilution Through the Looking Glass: A Marketing Look at the TDRA of 2005 by Joel Steckel, Robert Klein, and Shelley Schussheim The Trademark Reporter, May-June 2006 (with permission)
Read Online	Good Data Drives Out Bad Cases The Power of Surveys in Litigation by Robert L. Klein Intellectual Property Today, May 2006
Read Online	The Truth About Ethnography by Gerald M. Katz PDMA's Visions Magazine, September 2006
Read Online	Idea Generation, Creativity, and Incentives by Olivier Toubia Marketing Science, September-October, 2006
Order	Data, Darwin, and the New CMO A Look at MIT's Virtual Customer Revolution by Sarah Mahoney POINT, April 2005
Read Online	In Defense of Incrementalism by Gerald M. Katz PDMA's Visions Magazine, July 2005
Read Online	How Much Is an Infringing Feature Really Worth? by Robert L. Klein Intellectual Property Today, October 2002
Read Online	Getting the Most Value Out of Your Survey Expert A Q&A on Legal Surveys with Dr. Joel, Steckel, Professor of Marketing, Stern School of Business, New York University Intellectual Property Today, November 2004
Read Online	Calling All Bright Sparks? by Brad Hatch Australian Financial Review ©, February 22, 2005
Read Online	Is QFD Making a Comeback? by Gerald M. Katz Visions, April 2003
Read Online	Beating the Blues in the Health Insurance Industry: A Blue Cross Blue Shield of Florida Case Study by Michelle Harris January 2004
Read Online	GETTING EMOTIONAL: Using VOCALYST to Link Functional Product Performance to Customers’ Emotional Needs by Elizabeth Lajoie Fall 2004
Read Online	The Virtual Customer by Ely Dahan and John R. Hauser December 2000
Read Online	Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis (FastPACE) by Ely Dahan, John R. Hauser, Duncan Simester and Olivier Toubia MIT Working Paper, January, 2002
Read Online	Metrics: You Are What You Measure! by John R. Hauser and Gerald M. Katz European Management Journal, October 1998
Read Online	Product Development in a Perfect World by Eileen P. Moran QUIRK's Marketing Research Review, June 2000
Read Online	Managing The Minefields of Global Product Development by Eileen P. Moran QUIRK's Marketing Research Review, November 2000
Read Online	The "One Right Way" to Gather the Voice of the Customer by Gerald M. Katz PDMA's Visions Magazine, October 2001
Read Online	How Can You Be Sure You Know What Customers Want? by Derby A. Swanson Presented at the 1st Pacific Rim Symposium on Quality Deployment, Sydney, Australia. February, 1995
Read Online	Include Overseas Markets The Right Way by Eileen P. Moran AMA Marketing News, April 24, 2000
Read Online	After QFD: Now What? by Gerald M. Katz PDMA's Visions Magazine, April 2001
Read Online	QFD at PG&E by Amy Tessler, Norm Wada, and Robert L. Klein Transactions from The Fifth Symposium on Quality Function Deployment, June, 1993
Read Online	How QFD Saved a Company by Oscar Kaelin and Robert L. Klein Transactions from The Fourth Symposium on Quality Function Deployment, June, 1992
Read Online	Is Your Satisfaction Measurement System Working? by Stacey Sacks QUIRK's Marketing Research Review, October 2001
Read Online	Cleaning Up the Customer Satisfaction Waste Dump by Gerald M. Katz and Charles M. Plunkett Proceedings of the AMA/ASQC's 8th Customer Satisfaction and Quality Measurement Conference, February, 1996
Read Online	Breaking the "Good Cents" Mold by David E. Ball and Gerald M. Katz Transactions from The Seventh Symposium on Quality Function Deployment, June, 1995
Read Online	Common Sense Required In Recruiting by Donna Coburn AMA Marketing News - January 15, 2001

Home

Product & Service Design