http://www.ams-inc.com/npd/news.asp To find out what's happening in Applied Marketing Science, Check out our press releases! http://www.ams-inc.com/blog/images/ams_logo.jpg http://www.ams-inc.com/index_npd.asp Tue, 26 Apr 2011 10:30:30 EST Applied Marketing Science has recently contributed articles to the new Wiley International Encyclopedia of Marketing for entries on two product development techniques: Voice of the Customer (VOC) Research and Quality Function Deployment (QFD). http://www.ams-inc.com/npd/newsshow.asp?id=218 Wed, 6 Apr 2011 10:30:30 EST Applied Marketing Science is pleased to announce that Lori Weiner has joined the firm as a Senior Project Director working in both the Product & Process Innovation and Litigation Support practice areas of the company. With over 20 years of market research expertise, she will be responsible for overseeing research-based consulting engagements, including trademark infringement, patent damages, and the examination of product characteristics and business processes to inspire innovations in product, marketing, distribution, and support offerings. http://www.ams-inc.com/npd/newsshow.asp?id=216 Wed, 30 Mar 2011 10:30:30 EST The paper, "Unstructured Direct Elicitation of Decision Rules," co-authored by AMS Co-Founder and MIT Professor John Hauser, AMS Principal Steven Gaskin and several other marketing scientists was recently published in the February 2011 edition of the prestigious Journal of Marketing Research (JMR). http://www.ams-inc.com/npd/newsshow.asp?id=215 Thu, 24 Mar 2011 10:30:30 EST Applied Marketing Science is pleased to announce its participation in the following events for Spring and Summer 2011: http://www.ams-inc.com/npd/newsshow.asp?id=214 Fri, 15 Oct 2010 10:30:30 EST Product Development guru Gerry Katz, in conjunction with ISBM, recently hosted a webinar on how the New Product Development funnel has evolved over the past thirty years and why it's time to propose a new one. http://www.ams-inc.com/npd/newsshow.asp?id=213 Wed, 13 Oct 2010 10:30:30 EST Applied Marketing Science is pleased to announce an addition to our team. Jason Och joined AMS as Senior Project Director in June 2010, working in both the Product and Process Innovation and Litigation Support practice areas of AMS. http://www.ams-inc.com/npd/newsshow.asp?id=211 Wed, 25 Aug 2010 10:30:30 EST We are pleased to announce four new specialized VOC training courses based on our experience working with selected industries: http://www.ams-inc.com/npd/newsshow.asp?id=206 Fri, 20 Aug 2010 10:30:30 EST Quirks Marketing Research Review, a leading publication for market research professionals, published a new article from Andrew Wilson , Senior Project Director at Applied Marketing Science. http://www.ams-inc.com/npd/newsshow.asp?id=205 Mon, 16 Aug 2010 10:30:30 EST This popular 2-day training course, taught by Applied Marketing Science consultants, will teach participants how to conduct their own Voice of the Customer studies, including designing the interview process, writing the interview guide, and affinitizing and prioritizing needs. http://www.ams-inc.com/npd/newsshow.asp?id=204 Wed, 11 Aug 2010 10:30:30 EST "The Creativity Crisis" by Po Bronson and Ashley Merryman, featured in Newsweek this July, reports that creativity in American children is declining. In the article they discuss where creativity comes from and dispel the myth that creativity is just a right brain function. Instead, researchers find creativity to be a product of bilateral thinking - the ability to move quickly between the left and right brains. The most creative people come up with multiple ideas, known as divergent thinking, and understand the logical steps to bring ideas to fruition, known as convergent thinking. http://www.ams-inc.com/npd/newsshow.asp?id=203 Fri, 7 May 2010 10:30:30 EST In early April, Pitney Bowes launched its next generation of mailing machines, the Connect+™ Series. The Connect+ Series is the first and only mail processing solution that combines the power of in-house postage metering with integrated envelope design capabilities and high quality printing. Contributing to this revolutionary new product was a global Voice of the Customer analysis and a Quality Function Deployment (QFD) exercise performed by Applied Marketing Science, Inc.,(AMS) a marketing research consulting firm specializing in Voice of the Customer research. http://www.ams-inc.com/npd/newsshow.asp?id=200 Thu, 8 Apr 2010 10:30:30 EST Applied Marketing Science is pleased to announce its participation in the following events for Spring 2010: http://www.ams-inc.com/npd/newsshow.asp?id=199 Tue, 6 Apr 2010 10:30:30 EST Applied Marketing Science is pleased to announce four recent staff promotions. Kristyn Desjardins and Andrew Wilson have been promoted to the position of Senior Project Director and Carmel Dibner and Ben Lodge have been promoted to the position of Project Director. All four work in both the Product and Process Innovation and Litigation Support practice areas. http://www.ams-inc.com/npd/newsshow.asp?id=198 Fri, 5 Mar 2010 10:30:30 EST Gerry Katz, Executive Vice President of Applied Marketing Science, will teach the course "Voice of the Customer in Business Markets" on April 20-21, 2010 in the Pittsburgh area. This training will teach you how to gather, analyze, and effectively use Voice of the Customer in your own new product development initiatives. http://www.ams-inc.com/npd/newsshow.asp?id=193 Fri, 5 Mar 2010 10:30:30 EST Earlybird discounts for Applied Marketing Science's 2-Day Voice of the Customer training course expire on March 10th. The course will be held on April 6-7, 2010 at the Westin Hotel in Boston, and will cover the following topics: http://www.ams-inc.com/npd/newsshow.asp?id=194 Wed, 3 Feb 2010 10:30:30 EST Andrew Wilson, a Project Director at Applied Marketing Science, has been certified as a New Product Development Professional by the PDMA (Product Development and Management Association). To receive this certification, Andrew passed a 4-hour examination covering product development knowledge in the following six areas: http://www.ams-inc.com/npd/newsshow.asp?id=190 Fri, 29 Jan 2010 10:30:30 EST Andrew Wilson, Project Director at Applied Marketing Science, has authored the article "What If...?" in the Winter 2010 edition of AMS Voices. The article discusses the use of conjoint analysis in helping developers determine product feature and pricing combinations. Through the use of conjoint analysis, says Wilson, developers can gain a clearer understanding of how important each feature is relative to others in customers' purchase decisions. It can also be used to predict the actual market potential of hypothetical product offerings. http://www.ams-inc.com/npd/newsshow.asp?id=189 Wed, 6 Jan 2010 10:30:30 EST AMS Executive Vice President Gerry Katz will present the talk "Re-Thinking the Product Development Funnel" on Thursday evening, January 21, 2010 at PTC Corporate Headquarters, 140 Kendrick Street in Needham, MA. Networking and dinner will begin at 6:00 p.m., followed by Katz's presentation and discussion from 7:00 p.m.-9:00 p.m. The event is being hosted by the New England chapter of the Product Development and Management Association (PDMA). http://www.ams-inc.com/npd/newsshow.asp?id=187 Fri, 11 Dec 2009 10:30:30 EST Applied Marketing Science is pleased to announce dates for the next Voice of the Customer public training course. The course will be held on April 6-7, 2010 at the Westin Boston Waterfront, and will cover the following topics: http://www.ams-inc.com/npd/newsshow.asp?id=186 Mon, 30 Nov 2009 10:30:30 EST Kristyn Desjardins, a Project Director at Applied Marketing Science, was profiled in a November 25, 2009 London Times article about MBA students studying abroad. http://www.ams-inc.com/npd/newsshow.asp?id=185 Fri, 20 Nov 2009 10:30:30 EST AMS Executive Vice President Gerry Katz will present the webinar "Re-Thinking the Product Development Funnel" on Tuesday, December 1st at 2:00 Eastern time. The webinar is being hosted by the Product Development and Management Association (PDMA) and discounted membership rates apply. http://www.ams-inc.com/npd/newsshow.asp?id=184 Fri, 13 Nov 2009 10:30:30 EST In "Preaching to the converted" A pointless article for enlightened new product developers, Gerry Katz, Executive Vice President of Applied Marketing Science and an expert in New Product Development, takes a lighthearted look at the problems plaguing New Product Development professionals in the current economic environment. http://www.ams-inc.com/npd/newsshow.asp?id=183 Wed, 11 Nov 2009 10:30:30 EST Abbie Griffin, the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, and a frequent collaborator with Applied Marketing Science, has been awarded the Crawford Fellowship Prize by the Product Development and Management Association (PDMA). This is only the fourth time the prize has been awarded in PDMA's 37-year history. http://www.ams-inc.com/npd/newsshow.asp?id=182 Mon, 26 Oct 2009 10:30:30 EST The location for the 2-day ISBM course "Boot Camp in Market Research for Business Markets" on November 19-20 has been changed to the Cleveland Marriott East. Co-taught by AMS Executive Vice President Gerry Katz and Dr. Abbie Griffin of the University of Utah, the course will teach those new to product development market research how to: http://www.ams-inc.com/npd/newsshow.asp?id=181 Tue, 20 Oct 2009 10:30:30 EST Gerry Katz, Executive Vice President of Applied Marketing Science has been invited to present a talk on the Voice of the Customer to a graduate-level Marketing class at Northeastern University. In his talk, Gerry will review the importance of listening to the Voice of the Customer in the new product design and development process, and will discuss the basic components of a successful Voice of the Customer study. http://www.ams-inc.com/npd/newsshow.asp?id=180 Fri, 9 Oct 2009 10:30:30 EST Applied Marketing Science is pleased to offer the complimentary one-hour webinar, The 10 Most Common (and Deadly) Traps in Innovation, which will be hosted by the PDMA (Product Development and Management Association) on Thursday, October 22, at 2:00 Eastern time. http://www.ams-inc.com/npd/newsshow.asp?id=178 Fri, 25 Sep 2009 10:30:30 EST Gerry Katz, Executive Vice President of Applied Marketing Science, is ready to call the U.S. recession officially over. "I'm not an economist," jokes Katz, "but the signs we've seen in our business are extremely encouraging right now." http://www.ams-inc.com/npd/newsshow.asp?id=177 Wed, 23 Sep 2009 10:30:30 EST Applied Marketing Science is pleased to debut a new interface for IDEALYST, its online brainstorming software tool, which offers users several significant enhancements, including: http://www.ams-inc.com/npd/newsshow.asp?id=176 Wed, 16 Sep 2009 10:30:30 EST Earlybird discounts for Applied Marketing Science's 2-Day Voice of the Customer training course expire on September 18th. The course will be held on October 27-28, 2009 at the Omni Hotel in Chicago, and will cover the following topics: http://www.ams-inc.com/npd/newsshow.asp?id=175 Fri, 11 Sep 2009 10:30:30 EST Applied Marketing Science is pleased to announce that is has entered into an agreement to present three one-hour webinars on New Product Development topics through the remainder of the year. These sessions will provide instruction and guidance for common challenges faced by New Product Development and Innovation professionals. The webcasts are: http://www.ams-inc.com/npd/newsshow.asp?id=174 Web, 19 Aug 2009 10:30:30 EST "AMS Voices" Summer 2009 newsletter features an article by Bob Klein, President of AMS, on web morphing, or customizing a web page to a viewer's cognitive style. http://www.ams-inc.com/npd/newsshow.asp?id=173 Web, 5 Aug 2009 10:30:30 EST The 2-day course "Boot Camp in Market Research for Business Markets" will be offered by the Institute for the Study of Business Markets (ISBM) on September 24-25, 2009 at the DuPont Country Club in Wilmington, Delaware. Co-taught by AMS Executive Vice President Gerry Katz and Dr. Abbie Griffin of the University of Utah, the course will teach those new to product development market research how to: http://www.ams-inc.com/npd/newsshow.asp?id=172 Mon, 20 Jul 2009 10:30:30 EST Applied Marketing Science is pleased to announce dates for the next Voice of the Customer public training course. The course will be held on October 27-28, 2009 at the Omni Hotel in Chicago, and will cover the following topics: http://www.ams-inc.com/npd/newsshow.asp?id=171 Wed, 3 Jun 2009 10:30:30 EST Gerry Katz, Executive Vice President of Applied Marketing Science, will present the two-day course "What Is This Thing Called VOC, and Why Is It Different From What You Think?" on July 22-23, 2009 in Philadelphia. The course is being sponsored by the Institute for the Study of Business Markets (ISBM), a worldwide network of researchers, educators and practitioners engaged in business-to-business marketing. Participants in this program will learn how to: http://www.ams-inc.com/npd/newsshow.asp?id=168 Fri, 22 May 2009 10:30:30 EST Applied Marketing Science will be a 2009 sponsor of the 12th Annual IIR/PDMA Voice of the Customer Summit, which will be held on June 22-24, 2009 at the Chicago Marriott. This year, the conference will be co-located with the Service Innovation Design & Development Conference, and attendees will be able to participate in both conferences for a small additional fee. By entering the code "AMSVIP" upon registration, AMS guests are entitled to a 25% discount on prevailing registration rates. http://www.ams-inc.com/npd/newsshow.asp?id=167 Thu, 7 May 2009 10:30:30 EST Last week's episode of the popular reality show "Survivor" employed the same type of methodology as AMS' own REALYST tool used for idea evaluation. Host Jeff Probst called the Survivors in for their first challenge and asked them questions like "Who is most trustworthy?" and "Who has lived up to his/her potential least?" First, each team member wrote his or her own answer on a tablet, and in the second round of play, they chose the player the other members thought would garner the most votes. The "best guesser" won a luxurious feast and swimming getaway. http://www.ams-inc.com/npd/newsshow.asp?id=166 Mon, 27 Apr 2009 10:30:30 EST AMS Executive Vice President Gerry Katz has published the opinion piece "We already knew that": The ultimate put-down in VOC, in the March, 2009 edition of Visions magazine. In the article, Gerry offers advice to other market researchers on how to handle the dreaded allegation from clients: we already knew that! http://www.ams-inc.com/npd/newsshow.asp?id=163 Fri, 17 Apr 2009 10:30:30 EST AMS Executive Vice President Gerry Katz will present the free webinar "Ten Ways to Screw Up Your Voice of the Customer" on Thursday, April 23 at 1:00 Eastern. The webinar will be sponsored by the Institute for the Study of Business Markets (ISBM) and registration is being handled through the ISBM website. http://www.ams-inc.com/npd/newsshow.asp?id=162 Tue, 31 Mar 2009 10:30:30 EST Applied Marketing Science is pleased to offer the complimentary one-hour webinar, "The 10 Most Common (and Deadly) Traps in Innovation", which will be offered at two convenient times: http://www.ams-inc.com/npd/newsshow.asp?id=161 Fri, 6 Mar 2009 10:30:30 EST The paper "Research on Innovation: A Review and Agenda for Marketing Science," co-authored by AMS Co-Founder and MIT Professor John Hauser, was recently selected by Thomson Reuters' ScienceWatch as a featured "Fast Breaking Paper." The paper, which was published in the November-December 2006 edition of the prestigious journal Marketing Science, discusses important research areas in the field of innovation in business, including: http://www.ams-inc.com/npd/newsshow.asp?id=159 Fri, 20 Feb 2009 10:30:30 EST AMS President Bob Klein is pleased to announce the promotion of Steve Gaskin to Principal of AMS. Steve joined AMS in 2004 and has been instrumental in the development and growth of its offerings, as well as in NPD project management and litigation support. http://www.ams-inc.com/npd/newsshow.asp?id=158 Wed, 18 Feb 2009 10:30:30 EST AMS Principal Steve Gaskin will co-present "Non-Compensatory and Compensatory Models of Consideration-Set Decisions" at the 2009 Sawtooth Software conference on March 23-27, 2009 at the Delray Beach Marriott Hotel in Florida. The conference will focus on conjoint/choice analysis and MaxDiff, other advanced techniques, and general issues regarding data collection. The conference will be held in conjunction with the Conjoint Analysis in Healthcare Conference. http://www.ams-inc.com/npd/newsshow.asp?id=157 Tue, 17 Feb 2009 10:30:30 EST AMS Principal Product Manager Marina Gil-Santamaria will speak at this year's ProductCampBoston on February 28, 2009 at the Microsoft New England Research & Development Center in Cambridge. The day-long event is a collaborative, user organized interactive event focused on Product Marketing and Management topics. http://www.ams-inc.com/npd/newsshow.asp?id=156 Tue, 3 Feb 2009 10:30:30 EST AMS has introduced REALYST™, a 3-step process that enables innovation teams to identify with confidence the most promising ideas for further testing and development. The REALYST methodology helps users reliably evaluate hundreds of ideas using a "Truth Serum" scoring formula developed by MIT professor Drazen Prelec. http://www.ams-inc.com/npd/newsshow.asp?id=155 Tue, 27 Jan 2009 10:30:30 EST Applied Marketing Science is pleased to announce the release of its new creativity module, which will be included as a standard feature of its IDEALYST® web-based brainstorming tool. The creativity module was designed in collaboration with innovation guru Jim Ferry, to encourage and promote "out-of-the-box" thinking from IDEALYST participants. http://www.ams-inc.com/npd/newsshow.asp?id=154 Fri, 23 Jan 2009 10:30:30 EST Gerry Katz, Executive Vice President of Applied Marketing Science, will co-teach the course "Market Research for Business Markets" with Dr. Abbie Griffin of the University of Utah on February 3-4, 2009. The course is being held by the PennState Smeal College Institute for the Study of Business Markets and will take place at the BSN training facility at 5825 Carnegie Boulevard in Charlotte, NC. http://www.ams-inc.com/npd/newsshow.asp?id=153 Mon, 5 Jan 2009 10:30:30 EST Applied Marketing Science is pleased to announce that it is accepting registrations for its next "Listening to the Voice of the Customer" training course on April 28-29, 2009 at the Hyatt Regency in Cambridge, MA. The course is open to the public, and will cover the following topics: http://www.ams-inc.com/npd/newsshow.asp?id=146 Tue, 9 Dec 2008 14:58:30 EST Marina Gil-Santamaria, Principal Product Manager at AMS, has authored the article "Listening to the Market in Lean Times," in Pragmatic Marketing (Dec., 2008). In the article, Gil-Santamaria describes some cost-effective ways to become a "market expert," which, she asserts, is "more crucial than ever in times of recession." http://www.ams-inc.com/npd/newsshow.asp?id=145 Mon, 1 Dec 2008 14:58:30 EST Applied Marketing Science President Bob Klein is pleased to announce the promotion of Kristyn Desjardins to Project Director at Applied Marketing Science. She first joined AMS as an Analyst in 2005. http://www.ams-inc.com/npd/newsshow.asp?id=144 Mon, 24 Nov 2008 14:58:30 EST A major independent research and consulting firm, has cited IDEALYST®, the brainstorming tool from Applied Marketing Science, in a November 19, 2008 report about gaming applications for business. The report cites Applied Marketing Science as a "trailblazer" in the new product development gaming arena. http://www.ams-inc.com/npd/newsshow.asp?id=143 Tue, 18 Nov 2008 14:58:30 EST Voice of the Customer guru Gerry Katz will host a free webinar on common mistakes in Voice of the Customer, offered at two convenient times: Monday, November 24th at 1:00 p.m. EST and Tuesday, November 25th at 1:00 p.m. EST. http://www.ams-inc.com/npd/newsshow.asp?id=142 Fri, 7 Nov 2008 14:58:30 EST While the pressure to get new products and services to market quickly is greater than ever, funding these efforts has been significantly constrained for many companies. AMS has developed a list of five approaches you can take to continue to innovate and improve your products and services despite the economic downturn. http://www.ams-inc.com/npd/newsshow.asp?id=141