Jason Och


Jason Och is a principal in both the Insights for Innovation and Litigation Support practice areas of Applied Marketing Science (AMS).

Jason has extensive experience managing complex quantitative and qualitative B2C and B2B market research projects in high technology, telecom, medical devices, consumer electronics, consumer packaged goods and other industries. He is a PDMA-certified New Product Development Professional (NPDP).

Jason has managed a variety of high-profile Litigation Support cases, including patent infringement and damages assessment, false advertising, trademark infringement and class action matters. He works closely with academic experts, attorneys and other stakeholders to design, develop and execute rigorous online, telephone and in-person market research initiatives in support of litigation goals.

Before joining AMS, Jason was a senior project director at the Boston office of Opinion Research Corporation (ORC-Guideline), a leading full-service market research firm. At ORC he managed end-to-end delivery of primary research projects for high-value strategic clients. Prior to that, Jason held positions as director of client projects, project manager and analyst at Resonance Insights, a custom market research firm based in Salem, Massachusetts. There he was instrumental in designing and launching online tools to help product designers and marketers identify customer needs and evaluate new product concepts.

Originally from Minnesota (“Land of 10,000 Lakes,” 1,000 recipes for “hotdish,” and one Bob Dylan), Jason enjoys hiking and camping with his family, as well as any other excuse to get out to the woods and lakes that remind him of home. An avid fan of live rock, funk and jazz music, Jason eagerly awaits the day when science develops a working time machine so he can go back and see Elvis, Sinatra, James Brown, Jimi Hendrix and John Coltrane live in concert.

Jason holds a B.S. in electrical and computer engineering from the University of Wisconsin – Madison.

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