Market Research with Purpose
Expert Insight and Consulting for Innovation and Litigation Support
Insights for Innovation
Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Management—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.
Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation.