Amanda Ford

Principal & Assistant Practice Lead

Amanda Ford is a principal and the assistant practice lead for the Litigation Support practice of Applied Marketing Science, Inc. (AMS). In these roles, Amanda plays a key role in driving the long-term strategy and growth of the firm. As assistant practice lead, she co-manages the daily operations of the practice, shapes and executes strategic initiatives, develops new business opportunities, and fosters team growth and development. 

Amanda has successfully led hundreds of qualitative and quantitative market research projects, supporting top academic experts and practitioners in a wide range of high-stakes litigation matters related to trademark and trade dress infringement, secondary meaning, false and deceptive advertising, dilution, and class action matters. She is a member of the International Trademark Association (INTA), the Insights Association, and the American Association for Public Opinion Research (AAPOR). 

Prior to joining the Litigation Support practice, Amanda was a manager in the Insights for Innovation practice, where she led projects across various industries utilizing Voice of the Customer research. Amanda was also previously manager of field operations and was responsible for all aspects of the data collection requirements for AMS’s primary research projects. 

Amanda holds an M.A. in survey research from the University of Connecticut and a B.S. in marketing from Bentley University where she was a President’s Academic Scholar.