Amanda Ford is an associate principal in the Litigation Support practice area of Applied Marketing Science (AMS).
As part of the litigation practice, Amanda has successfully lead qualitative and quantitative market research projects relating to litigation matters. She has worked with experts on complex cases related to trademark and trade dress confusion, secondary meaning, false and deceptive advertising, dilution as well as class action matters.
Prior to focusing in the Litigation Support practice area, Amanda was a manager in innovation practice at AMS, where she led many projects including Voice of the Customer research. She also managed many IDEALYST® (an AMS-exclusive web-based brainstorming tool) client engagements, which she assisted in developing, selling and promoting. Her marketing research experience spans many industries such as medical devices, high-tech products, industrial products, consumer packaged goods and financial services.
Amanda was also previously the manager of field operations and was responsible for all aspects of the data collection requirements for Applied Marketing Science’s primary research projects both in the U.S. and internationally. Amanda started at AMS as an analyst for both the Insights for Innovation and Litigation Support practice areas.
Born and raised in Massachusetts, Amanda currently lives just outside of Boston. While she absolutely hates the cold, she can’t imagine living anywhere else. In the winter you can find her skiing in the mountains of New Hampshire with her family, and in the summer you’ll find her relaxing at the beach with her friends. In her spare time she also enjoys watching the Patriots, attending concerts and plotting her next vacation destination.
Amanda holds both a B.S. from Bentley University where she majored in marketing and was a President’s Academic Scholar and a Masters in survey research from the University of Connecticut.