Audrey Tripp is a manager in both the Insights for Innovation and Litigation Support practice areas of Applied Marketing Science (AMS).
As a manager, Audrey is involved with all aspects of the research projects, including exploratory research, survey design, survey fielding, quantitative and qualitative data analysis, conjoint analysis, and client presentation design. Audrey works with a variety of clients in industries such as medical devices, telecom, construction, industrial services, heavy equipment and technology. On the litigation side, Audrey specializes in the areas of patent and trademark infringement, class certification, market confusion and deceptive advertising.
Prior to joining AMS, Audrey was a market research intern at the Isenberg School of Management, where she designed surveys to understand psychographic and behavior information of current students in the online degree completion program. Additionally, she was a marketing intern at Building Engines where she conducted A/B testing for email campaigns, analyzed surveys and designed emails.
While at the University of Massachusetts, Amherst, Audrey was a teaching assistant for an introductory marketing course, and guided students through marketing coursework. For her honors capstone project, Audrey moderated focus groups with LEGO Club members and compiled a report of findings and recommendations.
A native of Acton, MA, Audrey enjoys spending time with family and friends and loves to travel internationally. Being proficient in French, she particularly enjoys French culture and especially French cuisine. Going to school in Western Massachusetts sparked a passion for the outdoors for Audrey, particularly hiking. Although she loves Boston and the city life, Audrey misses the small town feel and natural beauty of Amherst and Northampton. Audrey is currently learning to play guitar.
Audrey holds a B.B.A. in marketing, with a minor in French and economics from the University of Massachusetts, Amherst.