Brian M. Sowers

Principal and Testifying Survey Expert

Brian Sowers is a principal and testifying survey expert at Applied Marketing Science (AMS). He is responsible for the delivery of survey research and expert testimony in civil cases. Brian also supports affiliated academic experts and economic expert witnesses in matters in which consumer opinions and behaviors are an important determinant of liability and damages.

Brian has served as a testifying expert and submitted reports to Federal and State Courts, as well as the Trademark Trial and Appeal Board and the National Advertising Division of the Better Business Bureau, in a variety of litigation matters on behalf of plaintiffs and defendants. He provides survey evidence and expert testimony on matters related to trademark and trade dress infringement, false and deceptive advertising, claims substantiation, and class action litigation. Brian also assists attorneys in assessing the benefits of collecting market research data, critiquing opposing expert reports, and preparing experts for deposition and trial questioning.

Brian has held a variety of research positions on both the client side and the consulting side. Prior to joining AMS, Brian was a senior project manager at the Forbes Consulting Group, where he helped clients identify new marketplace opportunities, develop communication and positioning strategies, measure brand equity and increase customer satisfaction and retention. He has also held research positions with Lockheed Martin, MCI WorldCom and Marketing Analysts Inc.

In his free time, Brian can usually be found enjoying New England’s outdoor opportunities. He particularly enjoys trail running, cycling, kayaking, skiing and fly-fishing. An avid runner, Brian has run several marathons, and he twice completed the grueling Mount Washington, New Hampshire road race. His goal is to one day run the entire 2,181 mile Appalachian Trail.

Brian holds a B.A. in history from Roanoke College and an M.B.A. in marketing from the University of Colorado.

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