Carmel Dibner

Principal
 

Carmel Dibner is a principal in the Insights for Innovation practice at Applied Marketing Science (AMS) where she is responsible for client relationships, client service delivery, and business development.  

Since 2007, Carmel has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Carmel has extensive experience managing traditional qualitative and quantitative research engagements in business to business and consumer markets.  

She has worked closely with researchers at the MIT Sloan School of Management to experiment with new AI techniques and has successfully applied machine learning to answer her clients’ most difficult research questions. These techniques became the basis for a research study for Boston Children’s Hospital that was awarded a 2023 Quirk’s Marketing Research and Insight Excellence Award in the Health Care/Pharmaceutical Research Project category.  

Carmel regularly presents at leading industry conferences such as the Front End of Innovation Continued and The Market Research Event Continued. She has presented on the Boston Children’s Hospital machine learning case study, and topics such as serial innovation and customer-centric innovation.  

Carmel holds an MBA in marketing and management from The Wharton School of the University of Pennsylvania, where she was a Palmer Scholar. She also holds a B.A. in psychology and sociology with a Business and Organizations concentration from Cornell University. Over the course of her career, Carmel has worked both as a consultant and on the corporate side in brand management at Unilever for the flagship brand, Dove®.