Cynthia Babakhanian

Senior Analyst

Cynthia Babakhanian is a senior analyst for the Litigation Support practice at Applied Marketing Science (AMS).

In her role at AMS, Cynthia is involved with all aspects of litigation projects, including exploratory research, survey design, survey fielding, data analysis, and report development. She has worked for the Litigation Support practice on cases related to trademark infringement, market confusion, genericism, deceptive advertising, and class certification.

Prior to joining AMS, Cynthia worked as a Research Associate in the nonprofit sector, fielding, analyzing, and reporting survey data for efforts in DEI, hiring, and development. During her graduate school work, Cynthia found her passion for creating change through data and research methodologies, specifically in consumer and organizational settings.

Being from Southern California, Cynthia loves exploring new beaches with friends and family. In her spare time, you’ll find her trying new coffee shops, practicing yoga, and out shopping.

Cynthia holds a B.S. in Cognitive Psychology from UC San Diego and an M.S. in Applied Psychology from USC.

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