Heather Offermann is an analyst with Applied Marketing Science’s Insights for Innovation practice.
In her role, Heather is involved in many aspects of client engagements including qualitative and quantitative data collection, analysis, and reporting. Heather serves a variety of clients in several industries including healthcare, financial services, industrial products, and consumer goods.
Prior to joining AMS, Heather was a freelance consultant with a Boston-based design and innovation firm. There, she conducted field research to determine consumer needs for a mobile application. During her undergraduate career, Heather completed internships at Harvard Medical School and Biogen where she researched animal neurobiology and behavior. With interests for the arts and humanities, Heather was on the executive board for her university’s science magazine, which allowed her to collaborate with students from all majors.
Although formally trained as a wet-lab scientist, Heather’s passion for product and service innovation blossomed as she learned more about human decision making and behavioral analysis. In her current role as market researcher she is able to pursue her passion for exploring human behavior and understanding consumer decision-making.
Originally from a coastal town in Maine, Heather likes to spend time outdoors, learn about nutrition, experiment in the kitchen with new recipes, and paint or draw.
Heather holds a B.S. in Behavioral Neuroscience from Northeastern University graduating Summa Cum Laude.